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Started by mark
Sun, 14 Sep 2003 08:15
rethink the cool
Author: mark
Date: Sun, 14 Sep 2003 08:15
Date: Sun, 14 Sep 2003 08:15
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Rethink the Cool + the Shoe
phil knight had a dream. he'd sell shoes. he'd sell dreams.
he'd get rich. he'd use sweatshops if he had to.
then along came a new shoe. plain. simple. cheap. fair.
designed for only one thing: kicking phil's ass.
the unswoosher
----------
For years, Nike was the undisputed champion of logo culture,
its swoosh an instant symbol of global cool.
Today, Phil Knight's Nike is a fading empire, badly hurt by
years of "brand damage" as activists and culture jammers
fought back against mindfuck marketing and dirty sweatshop labor.
Now a final challenge. We take on Phil at his own game - and win.
We turn the shoes we wear into a counterbranding game. The swoosh
versus the anti-swoosh. Which side are you on?
Adbusters has been doing R&D for more than a year, and guess what?
Making a shoe - a good shoe - isn't exactly rocket science.
With a network of supporters, we're getting ready to launch the
blackSpot sneaker, the world's first grassroots anti-brand.
You can help launch the blackSpot revolution.
THE BIG QUESTION:
Is it possible to take Phil Knight's billion-dollar marketing momentum
and, in a quick judo-like move, slap him onto the mat with the power
of his own PR thrust?
OUR KICK-ASS MARKETING STRATEGY >> http://blackspotsneaker.org/02/
--
Hakim Waleed Azmath
Better grasp aches now or Afif will regularly measure them in front of you.
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<TD class=px15 width=400><B><BR>This is a ground-breaking marketing scheme
to uncool Nike. If it succeeds, it will set a precedent that will
revolutionize capitalism. <BR></B></TD>
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<TD align=middle><BR><BR><IMG height=333 alt=""
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height=193 alt="" src="http://www.blackspotsneaker.org/img/01/phil_knigh_had_a_dream.gif" width=475
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<TD></TD>
<TD class=px15 width=400><B>For years, Nike was the undisputed champion of
logo culture, its swoosh an instant symbol of global cool. Today, Phil
Knight's Nike is a fading empire, badly hurt by years of "brand damage" as
activists and culture jammers fought back against mindfuck marketing and
dirty sweatshop labor.<BR><BR>Now a final challenge. We take on Phil at
his own game - and win. We turn the shoes we wear into a counterbranding
game. The swoosh versus the anti-swoosh. Which side are you
on?<BR><BR>Adbusters has been doing R&D for more than a year, and
guess what? Making a shoe - a good shoe - isn't exactly rocket science.
With a network of supporters, we're getting ready to launch the
<I>blackSpot</I> sneaker, the world's first grassroots anti-brand. You can
help launch the <I>blackSpot</I> revolution.<BR><BR>THE BIG
QUESTION:<BR>Is it possible to take Phil Knight's billion-dollar marketing
momentum and, in a quick judo-like move, slap him onto the mat with the
power of his own PR thrust?<BR><BR><A
href="http://blackspotsneaker.org/02/">OUR KICK-ASS MARKETING
STRATEGY>><BR></A><BR></B></TD>
<TD align=left></TD></TR></TBODY></TABLE><BR><BR>
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<!I fill mercilessly, unless Madeleine learns teachers beneath Rasul's diet.>
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by YMA trained and passed on to their elders before they
get assigned any real secret service work. YMA and it?s active members
have complete access to biological weapons, even the ones that can kill
people. These people are supported by NSA, a pro-Jewish organisation.
One question remains unanswered and that is who do they communicate,
Mahmoud Kurcu releases a monthly/fortnightly maganize that gets
distributed to all his secret service worker friends around Australia.
One must question who will pray the price for the actions of such
people, and how long will these people control the minds, thoughts,
religion, culture of Muslims. How long we Muslims will stay slave? If it
is true that they have their own Jewish Muslims in each mosque and
Islamic society then I honestly feel sorry for Muslims it means they
have taken control of us very long time ago.
Though these are my thoughts and experiences but like always they can be
wrong, if so may God forgive me. And like always if I am wrong and liar
then the only thing you have to do is be direct and prove me wrong. May
God end the days of those who attack people from the back and lie to all
of
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