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Company name: ACTIVEPOINT LTD. 
  Core Business: E-commerce - an Intelligent WWW commerce technology. 
  Overview: ACTIVEPOINT LTD. has developed a patented Virtual Sales
Representative which will substantially increase Return on Investment
(ROI) for companies selling products and services from their web
sites, whether the web sites are on the wireless internet or on the
traditional net. ActivePoint�s YourRep is an automated �sales person�
that eliminates the need for human sales representatives, by using a
set of powerful intelligent engines. Employing its cutting-edge
algorithms, YourRep is designed to assist customers in finding
products on merchants� web sites and enhances web-based sales by
providing on-the-fly responses to customer inquiries. It intuitively
identifies customer needs, and advises customers about products that
meet those needs. The system engages in up-selling and cross-selling,
negotiating terms and conditions, product comparison and closing
deals. All this is done with the use of natural language. Recognizing
the limitations of today�s Internet commerce ERM systems, ActivePoint
has developed YourRep - a computerized system that takes the place of
a human sales representative to create sales on the web. ActivePoint�s
patented YourRep is a powerful software solution that combines
proprietary rules-based reasoning, neural networks, genetic
algorithms, Proprietary Algorithms, and fuzzy logic technology to
automate virtually all of the sales process. YourRep�s uniqueness is
that it has the ability to not only find products but also to convince
and suggest to the customer, much like a live sales person. Existing
e-business sites communicate with potential customers through highly
static and impersonal online forms. ActivePoint's YourRep facilitates
a dynamic intelligent connection with visitors at the click of a "need
a sales rep" button. YourRep interacts with potential buyers just as a
human sales representative would, providing direct, personalized
contact with potential customers around the clock. The sales process
is friendly and professional, thereby increasing the chances for
closing the deal online and in real time. The user is not required to
download the system, and therefore, there are no plug-ins and there is
no wait time. YourRep is a program that requires zero programming,
After a very short customization process, the salesman is ready to
work. In addition, YourRep�s scaleable design allows companies to
easily increase the number of products sold on the web as their
Internet strategies expand. 

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  ESTAB: 1998 
  TYPE: Start-up company graduated from Technological Incubator 
  STATUS: Private 
  PARENT: Target Technology Center 


   http://www.activepoint.com