Demographics of Australian web/internet users?

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1 total messages Started by David Morrison Sat, 03 Jul 1999 00:00

Author: David Morrison
Date: Sat, 03 Jul 1999 00:00

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Hello

I am helping a non-profit organisation whose major activity is adult
education and training, with a fair bias towards leisure and
self-improvement activities. They are wondering how much effort to put
into a web site.

They have a good grasp on who their largest market is (women 25 to 40
years old), and wonder whether the Internet is likely to be used by this
group.

I would be grateful for pointers to Australian Internet use demographic
information that would tell me which age/sex/income groups use the
Internet.

Thanks

David

-- 
David Morrison, Uni of Newcastle, Australia
ccdfm@mail.newcastle.edu.au

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