🚀 go-pugleaf

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Thanks for your great opinion

darrylg@my-dejanews.com wrote:

> In article <3621C3BB.7D8C022C@student.monash.edu.au>,
>   Yuen Shan Stephanie Tang <ystan4@student.monash.edu.au> wrote:
> > Topic--The Buyer
> > Is it necessary for buyers to have store experience in order to be a
> > good buyer?
> Absolutely vital.
>
> > Discuss the pros and cons of this proposition.  Using your own
> > organisation or any retail business analyse what the buying function
> > does, how it is structured and what makes"good" buyers.  Describe the
> > attributes of a good buyer which might not necessarily be developed by
> > store experience.  Has the role changed in any way in recent
> > years?.......
> > How are buyers recruited,what training is given and what attributes are
> > seen as most important.  What recommendations or conclusions would you
> > make concerning career paths, selection and training in order to build
> > the most effective buying team.
> > Can anyone kindly give me some idea on the above issues ? Urgently
> > needed for assignment.  I don't have experience in this field so I am
> > totally in trouble with this issue.
>
> A buyer's function is to get the best price for his/her company, from
> suppliers.  Basically it's comparison shopping; trying to get greatest
> quality for lowest price.  Accordingly, you want good comparison shoppers.
>
> Recruitment of buyers is usually done from sales/marketing people (who are
> far harder to "put one over" on, being intimately familiar themselves with
> the process of ripping people off).  Advertising people, for similar reasons,
> *can* make good buyers, unless they're the sort of advertising people who are
> given to believing their own spiels.
>
> In-depth familiarity with the industry in question, and use of the products,
> is vital.  If recruiting a buyer for, say, a computer company, I'd be most
> inclined to hire a computer technical expert with sales experience, or a
> computer sales expert with technical experience.
>
> They also must be in constant communication with their clients, the staff
> they are buying for.  There is no point in buying goods the staff do not
> consider suitable or consider second-rate.  "Test-marketing", ie buying a few
> of a different product for the users to try out, can be very helpful.
>
> Product *use* familiarity is the one thing that store experience won't get
> you, but you can make up for that, depending on the nature of the product.
>
> Darryl.
> --
> Just my opinion.
> This account is a spam-filter; real email d.greensill<AT>sg.qut.edu.au
>
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