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A CONFERENCE ON
ELECTRONIC COMMERCE

ELECTRO-COMM 94

Thursday, May 19, 1994
Thompson Conference Center
Austin, Texas

The Austin Software Council of the
IC2 Institute
The University of Texas at Austin

Sponsors:
RGK Foundation
The Trilogy Group
International Interactive Communication Society


The impact of electronic networking technology on business is just
beginning to be appreciated.  This conference is intended to reflect
the current state-of-the-art in terms of the telecommunications 
infrastructure, economic impact, software development, and
business applications.  People involved in business information,
software development, telecommunications, and technology
 investment are encouraged to attend.

  7:30 a.m.	Registration

  8:00 a.m.	Opening Session:  Strategic Insights into Electronic
	   	Commerce
 
	This session will present insights into the strategies that
business users and software developers might adopt as they invest in
electronic commerce.

	Keynote speakers:
	Robert Kahn, Ph.D., Designer of ARPANET, now known as Internet,
and President of the Corporation for National Research
Initiatives (CNRI).  Dr. Kahn will give his perspective of
the roles of government and private industry with regard to
the national information infrastructure.

	W. Holt Anderson, Executive Director of Industry 
Programs at MCNC (formerly Micro-Electronics Center of North Carolina).
  Mr. Anderson will discuss North Carolina's leading edge
information highway and the relationships it has fostered.

10:00 a.m.	Session Two:  The Future of Network Technology
	This session will focus on the software and hardware that
will enable users to conduct electronic commerce.

	Speakers:
	Chris Hamilton, MCC Enterprise Integration Network
 Project Team.  Mr. Hamilton is responsible for the product definition
 and market positioning of  MCC's EI-Net project.  He will provide an
 overview of EI-Net with special attention to how it relates to
 the national information infrastructure.

	Michael Klonsinski, Program Director, Office of Advanced 
Technology, Texas Department of Commerce.  Mr. Klonsinski will discuss
 the Texas Department of Commerce TEXAS ONE project which will offer
 low-cost access to high quality electronic information and services
 of value to Texas businesses.

	Steve Jackson, founder of Illuminati Online, ad Internet
 access service provider.  Mr. Jackson will detail the key elements
 needed to make the Internet a household utility; local access,
 better software, and improved customer service/support from
 access providers.

12:00 p.m.	Lunch Break
	Mark Brice, The University of Texas Computation Center,
 will demonstrate business uses of MOSAIC, an Internet tool for
 distributed multimedia.

  1:00 p.m.	Session Three:  Telecommunications Infrastructure
                  Analysis
	This session will focus on the infrastructure that will
 support electronic commerce.  It is intended to provide a national
 and worldwide overview of telecommunications technology.

	Speakers:
	Lawrence K. Vanston, Ph.D., President of Technology Futures,
 Inc., an Austin-based telecommunications research and consulting firm. 
Dr. Vanston will present an overview of changes in the
telecommunications industry and the implications of those changes for
software companies.

	Steve Sayer, Senior Telecommunications Manager at Wave
 Technologies International, Inc., a telecommunications consulting
 and training organization.  Mr. Sayer will discuss why present
 task-oriented "subordinate computer networks" must be replaced
 by "infrastructure networks."

	Terry Young, Manager of Infrastructure Strategy
 for Pacific Bell Corporation.  Ms. Young will discuss PacBell's
 multi-billion dollar commitment to a state-of-the-art infrastructure
 network and the company's efforts to integrate small companies into
 PacBell's technology development program.

  3:00 p.m.	Session Four:  Implications and Opportunities for
                 Electronic Commerce Applications
	This session will focus on the fundamental changes to business
 strategies that will result from electronic commerce.

	Speakers:
	Michael Cation, Bankers Trust Company, a worldwide merchant
 banking company.  Mr. Cation will speak about the implications of
 electronic commerce on the banking community and the development
 of electronic "wealth accounts."

	Gary Kissiah, attorney, Small, Craig and Werkenthin. 
 Mr. Kissiah will address the legal aspects of commercial transactions
 on the network.

	John Rasco, Senior Vice President, Fellers and Company,
 a business-to-business marketing communications company.  Mr. Rasco
 will review the current state of electronic marketing and will
 speculate about future marketing techniques.

	Robert Mugerauer, Ph.D., Associate Professor in the Graduate
 Program of Community and Regional Planning at The University of
 Texas at Austin.  Dr. Mugerauer will present an analysis of the
 impact of electronic communications on traditional
 urban/suburban communities.

    6:30 p.m.	Evening Tour
	The Austin Software Council and the Austin Chapter of
 the International Interactive Communications Society (IICS)
 will host a whirlwind bus tour of three locations where conference
 attendees will see presentations from nine Austin area multimedia
 developers.  State-of-the-art multimedia applications awaiting
 broadband telecommunication networks will be demonstrated
 in real time interactive contexts.  A buffet and refreshments
 (cash bar) will be served.  (This event will be limited to
 the first 100 reservations.  An additional $15 charge
 will be required to participate in the tour.)

	Evening Presenters:
	Human Code--
	Chipp and Liz Walters and staff
	"Multimedia producers and the industry from the developer's
         perspective."

	AVCA--Mark McGillvray
	"Multimedia as a corporate marketing tool."

	Jawai Interactive, Inc.--Rick Ligon
	"Multimedia authoring for broadband networks."

	American Institute for Learning--Deway Winburne
	"Multimedia applications for social problems."

	Virtual Studio--Larry Upshaw
	"Interactive marketing communications."

	Coyote Ridge Multimedia--Bernard Fortal
	"The promise of multimedia."

	Cortex Communications--Debby Kalk and Brenda Fondren
	"Multimedia for business communications."

	ISIS Multimedia--Pam Knight
	"Multimedia platform selection."

	St. Edward's University--Steve Bett
	"Multimedia and higher education."


REGISTRATION PROCEDURES

To register by mail:  Send completed form with payment to REGISTRAR,
 The University of Texas at Austin, Thompson Conference
 Center, P.O. Box 7879, Austin, TX  78713-7879.

To register by phone:  Call the REGISTRAR at (512) 471-3121 or
 (800) 882-8784 and provide your credit card number and
 expiration date.

To register by FAX:  Send completed form with your credit
 card number and expiration date to (512) 471-0647.

REGISTRATION FORM		TC94372
Electro-Comm 94
May 19, 1994

Name:
Title:
Business Address:
City, State, Zip:
Phone with area code:
Fax with area code:
E-Mail Address:

Conference Fees:  (Check all that apply)
Early registration (received prior to May 5)
	$68 for ASC and IICS members
	$86 regular registration fee

Regular registration fee (received after May 5)
	$80 for ASC and IICS members
	$100 regular registration fee

Evening tour (this event is limited to the first 100 reservations)
	$15

PAYMENT METHOD:
Check for $             enclosed (make payable to The University of
                          Texas at Austin)

Please charge $            fee to
	MasterCard	VISA		American Express
	Account No.:
	Exp. Date:
	Authorized Signature

Indicate any special need you may have because of physical
 disabilities or sensory impairment.















-- 
David Smith  				   512-346-0108				
davidsmi@bga.com			   512-346-5544Fax
	        	On-Line and Ready