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Article #124Re: KGO Not Paying Attention
From: Patty Winter
Date: Tue, 23 Oct 2012 22:48
Date: Tue, 23 Oct 2012 22:48
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In article <higgy-05E4CC.09493523102012@c-61-68-245-199.per.connect.net.au>, John Higdon <higgy@kome.com> wrote: >I figured it would be KGO that tripped over the "no area code necessary" >situation. Two minutes ago, I heard one of the Armstrong spots with that >phrase left in. It would be absolutely no problem to snip that phrase >out of the spot, and make the change imperceptible to the listener, >while keeping the run time of the entire spot the same. I know from personal experience that stations cannot edit commercials unless authorized to do so by the client. Now, given the long advance notice of the 408 overlay, someone at KGO should have contacted Armstrong weeks ago to prepare for this. Perhaps they did and the company hasn't responded yet; we don't know. Or maybe everyone at KGO has spaced out about the change. The bottom line is that unless you have some inside info you didn't mention above, none of us outside of KGO and Armstrong have the necessary background information yet to determine that this was indeed KGO's failure. Patty
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From: Patty Winter <patty1@wintertime.com>
Newsgroups: ba.broadcast.moderated
Subject: Re: KGO Not Paying Attention
Date: Tue, 23 Oct 2012 18:48:44 EDT
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