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Article #49

Re: NashFM coming to Bay Area?

#49
From: Mark Roberts
Date: Tue, 22 Jan 2013 05:48
26 lines
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Neil <weiserguy@sonic.net> had written:
|  Cumulus owns three FM's here, KSAN, KFOG and KFFG. KFOG and KSAN were 
|  tied for #14 in the last ratings book with a 2.6. (KSAN's trend is at 
|  least upward, while KFOG's is flat.)
| 
|  Since there's been no country station in San Francisco for 18 months or 
|  so since Entercom dropped it from 95.7 in favor of a low-performing 
|  sports talker, do the cloud people have an opening here to launch 
|  NashFM, and if they did, which station would they blow up to run it on?

Country formats start and die in the Bay Area with some regularity. Only
KRTY has held on -- and I think there's one in the Santa Rosa area -- but
they benefit from their peripheral locations. Country might work in the
core of the Bay Area if done ironically (kind of the way KITS once
treated "modern rock"), but I don't think irony is something that
Cumulus features in any degree.

Cumulus' cost-cutting dream might be to put "Nash" on one FM signal and
a KGO simulcast on the other. 

Or would someone wave enough cash at 92.7? It's all speculation, of course,
in more ways than one.

-- 
Mark Roberts - E-Mail address is valid but I don't use Google Groups
If you quote, please quote only relevant passages and not the whole article.
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From: Mark Roberts <markrobt+usenet@gmail.com>
Newsgroups: ba.broadcast.moderated,ba.broadcast
Subject: Re: NashFM coming to Bay Area?
Date: Tue, 22 Jan 2013 00:48:02 EST
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