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                   UC Santa Cruz Extension
                   is pleased to announce

                    A One-Day Seminar on
                      The UNIX Industry 

                    Saturday, April 4, 1992
                      9:00 AM to 5:00 PM

       at the UC Santa Cruz Extension in Santa Clara
        3120 De La Cruz (Trimble off Highway 101)

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This one-day program takes attendees on an in-depth
tour of the UNIX industry. Ed Dunphy, Senior Manager at Sun 
Microsystems and author of The UNIX Industry, a new book 
from QED Information Sciences, and a panel of UNIX industry 
leaders discuss the dynamic, fast growing industry that surrounds 
and continues to shape the operating system. This program reviews 
the current state of the industry and where it is likely to head
in the near future. 

The program has two audiences: those new to UNIX who have a 
need to understand what it's all about, and those who 
provide UNIX-based products and would like to improve their 
understanding of the industry they serve.

Main Course Topics include:

1. Where will UNIX be in ten years?

2. What implications do interoperability and portability
   have on system vendor/ISV relationships?

3. Does ease of porting mean that ISVs should support more 
   than one popular UNIX platform?  Why or why not?

4. What is the future of OSF and UNIX International, and 
   what has been, and in the future will their impact be on 
   the structure of the UNIX Industry?

5. What are the standards and standards-oriented bodies that
   CUSTOMERs, not vendors, should be paying attention to and 
   why?

6. How will UNIX play against DOS and other PC operating
   systems in the future?  What are the barriers to its 
   growth as an OS of choice for PC (low end system) users.

7.  Will there be an acceleration of the trend of UNIX 
   system vendors spinning off software groups that port to 
   other platforms? Why are some companies doing this but 
   not others?

8.  How does a UNIX system vendor go about differentiating 
   its product while still maintaining a high standards 
   profile?

Come learn the experts views on these and many other key 
business issues at a special one-day seminar sponsored by 
the UC Santa Cruz Extension.

LECTURER AND MODERATOR:  Ed Dunphy, author of The UNIX 
Industry-Evolution, Concepts, Architecture, Applications and 
Standards, 1991, published by QED Technical Publishing 
Group.

FEATURING:

UNIX "Demand Side" panel:

   ORACLE CORPORATION, Paul Koenig, Director of UNIX Product
     Marketing - commercial markets and applications
   ALBERT CONSULTING GROUP, James Callan, Consultant -
     technical markets and applications
   HUMMER WINBLAD VENTURE CAPITAL GROUP, Mark Gorenberg -
     venture capitalist viewpoints on software

UNIX "Supply Side" panel:

   DEC, Michel Gambier, West Coast Base UNIX Product           
     Marketing Manager
   HP, Dave Stevens, UNIX Product Line Manager
   IBM, Dan Ross, Product Manager, AIX Development and 
     Support
   SCO, David Bernstein, Director of Technology 
   SUNSOFT, Bentley Radcliff, Manager, International Solaris

LOCATION: 3120 De La Cruz (Trimble off of Highway 101), 
   Santa Clara
FEE: $255.00
DATE AND TIME: Saturday, April 4, 1992, 9:00 AM to 5:00 PM
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*******************ENROLLMENT FORM**************************

The UNIX Industry Seminar
Saturday, April 4, 1992, 9:00 AM to 5:00 PM, $255.00 
(EDP 914053)

Enroll by phone using your Charge Card: Call (408) 427-6600, 
or enroll by Faxing enrollment form to (408) 427-6608 
                        - or - 
Mail enrollment form to: University of California Extension, 
740 Front Street, Suite 155, Santa Cruz, CA  95060.

Ms./Mr. ____________________________________________________
        Last,                   First                   M.I.

Address ____________________________________________________
        Street                  City                     ZIP

Home Phone __________________ Daytime Phone ________________


Social Security Number _____________________________________

Make checks payable to:  Regents, University of California, 
or charge to __ MasterCard, ___ Visa

Credit Number ______________________________Expires ________

Authorizing Signature ______________________________________

(If others are enrolling, please provide same information 
on a separate sheet).

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