🚀 go-pugleaf

Thursday, September 5
-- New Meeting Location --

The Bay Area Association of Entrepreneurial Software Engineers
meets Thursday, September 5 at 6:30pm at The Golden Wok in Mountain
View. Dinner is optional.

This month guest speaker Sonja Hoel, General Partner of Menlo Ventures,
presents "The Software Entreprenure's Guide: How to Successfully Raise
Venture Capital in the Silicon Valley." The presentation will assist
software entreprenures on how to approach the venture capital community
with the goal of raising private equity. The topics to be covered are as
follows: (1) An overview of the capital industry, including the typical
organization of a venture capital firm, limited partners, limited
partnership lifespan, investment strategies, venture capital return
expectations, etc; (2) The role of and the value added from venture
capitalists in emerging software companies; (3) The venture capital
process, including business fundamentals of potential investments,
business potential, venture capital analysis, key decision factors,
intangibles and time to evaluate; (4) Negotiation and software company
valuations, (5) Entrepreneur Do's and Dont's, and (6) Tips on dealing
with venture capitalists.

For more information, visit http://www.ipser.com/baaese.

There is no fee for attendance and non-members are welcome but
reservations are requested. Email reservations to:
mailto:reserve@baaese.ipser.com. Dinner is optional so please indicate
if you will be dinning with us.

Please forward this announcement to anyone you think might be interested.

The Golden Wok is located at 895 Villa St. in Mountain View. To get to
The Golden Wok exit highway 101 at Moffett Blvd. and go west. Moffet
Blvd turns into Castro St. Turn right on Villa St. The Golden Wok is
located on the left hand corner. The name of the restaurant is painted
on the side of the building. We have the banquet room reserved for
"BAAESE". For last minute directions or information call The Golden
Wok at (415)964-8232.

Sonja L. Hoel, General Partner, joined Menlo Ventures in 1994. She
previously was an associate for the Edison Venture Fund, worked in
business development for Symantec and was an investment analyst for
TA Associates. Sonja is a graduate of the University of Virginia (B.S.,
with distinction, in Commerce) and the Harvard Univerity Graduate School
of Business Administration (M.B.A.). Sonja invests in software and
communications companies.

Menlo Ventures is a venture capital firm which specializes in software
communications and health care. The firm, founded in 1976, provides
capital to early stage and emerging growth companies which have the
potential to become market leaders. Menlo Ventures manages $460 million
in six funds and is located in Menlo Park, California.