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Article #1049

Canada's First On-Line Take-Out Food Service Launched In Vancouver

#1049
From: Sandy Johnson
Date: Tue, 07 May 1996 00:00
82 lines
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My name is Sandy Johnson and I am the On-line Marketing Manager for 
MultiActive Technologies Inc. 

I obtained your site address from Yahoo! under the Vancouver:Internet 
Services:Web Presence Providers section.  Being involved in the 
Vancouver Internet scene, I figured you might be interested in the 
following.

I have attached a press release that went out today (Tuesday, May 7th, 
1996) announcing the launch of the TAKEOUT TAXI Vancouver Web site.  It 
is an exciting on-line service, a Canadian first, and homegrown here in 
Vancouver by MultiActive and TAKEOUT TAXI!

At the TAKEOUT TAXI Web site you can order on-line from a selection of 
over 50 restaurants in the Lower Mainland and have the food delivered to 
your door, generally in 45 minutes or less.  You can check it out at 
www.takeouttaxi.bc.ca.

If you have any questions or would like to know more about the service 
you can contact me by e-mail at sjohnson@multiactive.com.

Cheers,

Sandy Johnson
On-line Marketing Manager,
MultiActive Technologies Inc.
www.multiactive.com

For Immediate Release
May 7, 1996



Canada's First On-Line Take-Out Food Service Launched In Vancouver

Vancouver, BC.  Just like Sandra Bullock in the movie The Net, 
Vancouverites can now log onto the internet to order their take-out 
lunch or dinner and have it delivered to their home or office.

The Vancouver franchise of TAKEOUT TAXI has teamed up with MultiActive 
Technologies to develop Canada's first website which allows customers to 
view menus from over 50 restaurants and place take-out orders on-line.  

Instant access to menus in your postal code, no busy signals, complete 
order control and verification, greater selection, and customized menu 
updates are some of the biggest benefits to the customer that Tim 
Goodridge, owner of the TAKEOUT TAXI Vancouver franchise, sees in this 
new on-line service.

"I think this on-line service is a great idea, and I wish more 
businesses would get into it," says Klaus Blume who has discovered this 
serivce early and uses it frequently. "My mother loves cooking and good 
food, but as she gets older she is no longer able to manage as easily.  
TAKEOUT TAXI on-line provides such an easy, convenient way for me to 
order my mother some of her favourite foods - the selection goes way 
beyond the typical types of take-out food."

TAKEOUT TAXI, at www.takeouttaxi.bc.ca or at www.multiactive.com through 
a link on MultiActive's home page, currently offers the service to 
Vancouver, Richmond and South Burnaby and includes restaurants such as 
Kamei Sushi, White Spot, The Bread Garden, and TGIF's. All financial 
transactions are done in-person upon food delivery.

MultiActive Technologies Inc., owned by Terry Hui also of Concord 
Pacific Developments Corp., is the parent organization for a group of 
interactive multimedia companies that provide pioneering tools and 
content in the on-line environment.

TAKEOUT TAXI, headquartered in Herndon, Virginia, is the world's largest 
multi-restaurant delivery business, supporting 95 franchises. Sales have 
rapidly expanded from $2.2 million US in 1990 to over $75 million US 
today which reflects the continually growing demand for take-out food in 
North America.

-30-

For further information, please contact:

Louise Watson, Communications, MultiActive Technologies Inc.
Tel: 895-8244  Fax:  683-2668   
 email:  louise.watson@multiactive.com
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From: Sandy Johnson <sjohnson@multiactive.com>
Subject: Canada's First On-Line Take-Out Food Service Launched In Vancouver
Date: 1996/05/07
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