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Creating Your Own Internet 
Marketing Success Story 
Part One: Running Your Online Business Seriously  



Many would-be successful Netpreneurs are dabbling, instead of taking their
online business efforts seriously. Such dabbling is manifested in various ways.

For example, some are on an endless quest for free services. Now don't get me
wrong; using free services is fine, up to a point. I do so at times myself. 
But take domain names, for example. A person can sign up for free web sites
offered all over the Internet. They may reason "Why pay for a web site if I can
get one (or dozens) for free?" 
Granted, free web sites may serve useful purposes at times, such as in
funneling traffic to another site. Such reasoning is "penny wise and pound
foolish," however, if it hinders or prevents a person from investing in a
serious web presence that includes their own domain name. 
It's been proven time and again that getting your own domain name is a smart
move for those with a web presence. The cost is miniscule compared to the added
credibility, name recognition and other benefits that one can bring. 
Many that are trying to establish a credible web presence through free sites
readily admit that it would be wise to get their own domain name, but they tend
to put if off until tomorrow. For some, tomorrow never arrives. 
The situation is similar when it comes to accepting credit cards with a
merchant account. Sure, there are initial setup expenses, but most find that
sales dramatically increase when they accept credit cards. 
In tandem with accepting credit cards, offering customers the option to place
credit card orders online through a secure server is also a great asset to a
large percentage of successful online entrepreneurs. I can personally attest to
this, since the vast majority of my sales are through secure online credit card
transactions. 
What if we simply can't afford to invest in certain aspects of our online
business? We can set up a budget and start setting money aside for such
investments. Most of us can also find ways to cut back on frivolous spending.
Once we start to generate revenue, it's a good idea to plow a good percentage
of it back into the business, when possible. 
I'm not saying that those who only use free sites aren't serious about online
business, but a good percentage of their prospects will perceive that to be the
case. Such perceptions might as well be reality, since the result can be the
same: lost business. 
Nor am I saying that spending more money on your business will automatically
bring success, but the following viewpoint might help keep things in
perspective: If something increases your profits more than it costs, it could
be considered a wise investment that pays for itself, rather than an expense. 
Taking business seriously also means being reliable, doing our best to do what
we say we're going to do, when we say we're going to do it (although,
admittedly, no business is perfect). 
It also means replying to questions that prospects ask about our products and
services in a prompt fashion, preferably answering emails within 24 hours, if
possible. 
There are lots of other little ways that Netpreneurs like us can show that
we're serious about our online business, day in and day out. 
Dabbling is fine - for dabblers. But once we decide to take the bull by the
horns and get serious about our online business, we're a step closer to earning
some serious profits. 


Internet Profit Formulas Revealed...
Discover many other eye-opening tricks, techniques and strategies in Marty
Foley's revealing handbook,
Internet Marketing Goldmine http://profitinfo.com/cgi-bin/v3.cgi?PI57