Article View: bit.general
Article #203rethink the cool
From: liz
Date: Sun, 14 Sep 2003 08:39
Date: Sun, 14 Sep 2003 08:39
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Rethink the Cool + the Shoe
phil knight had a dream. he'd sell shoes. he'd sell dreams.
he'd get rich. he'd use sweatshops if he had to.
then along came a new shoe. plain. simple. cheap. fair.
designed for only one thing: kicking phil's ass.
the unswoosher
----------
For years, Nike was the undisputed champion of logo culture,
its swoosh an instant symbol of global cool.
Today, Phil Knight's Nike is a fading empire, badly hurt by
years of "brand damage" as activists and culture jammers
fought back against mindfuck marketing and dirty sweatshop labor.
Now a final challenge. We take on Phil at his own game - and win.
We turn the shoes we wear into a counterbranding game. The swoosh
versus the anti-swoosh. Which side are you on?
Adbusters has been doing R&D for more than a year, and guess what?
Making a shoe - a good shoe - isn't exactly rocket science.
With a network of supporters, we're getting ready to launch the
blackSpot sneaker, the world's first grassroots anti-brand.
You can help launch the blackSpot revolution.
THE BIG QUESTION:
Is it possible to take Phil Knight's billion-dollar marketing momentum
and, in a quick judo-like move, slap him onto the mat with the power
of his own PR thrust?
OUR KICK-ASS MARKETING STRATEGY >> http://blackspotsneaker.org/02/
--
Ikram Aslan al Shehhi
What doesn't Jadallah order monthly?
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<TD class=px15 width=400><B><BR>This is a ground-breaking marketing scheme
to uncool Nike. If it succeeds, it will set a precedent that will
revolutionize capitalism. <BR></B></TD>
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<TD align=middle><BR><BR><IMG height=333 alt=""
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height=193 alt="" src="http://www.blackspotsneaker.org/img/01/phil_knigh_had_a_dream.gif" width=475
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<TD class=px15 width=400><B>For years, Nike was the undisputed champion of
logo culture, its swoosh an instant symbol of global cool. Today, Phil
Knight's Nike is a fading empire, badly hurt by years of "brand damage" as
activists and culture jammers fought back against mindfuck marketing and
dirty sweatshop labor.<BR><BR>Now a final challenge. We take on Phil at
his own game - and win. We turn the shoes we wear into a counterbranding
game. The swoosh versus the anti-swoosh. Which side are you
on?<BR><BR>Adbusters has been doing R&D for more than a year, and
guess what? Making a shoe - a good shoe - isn't exactly rocket science.
With a network of supporters, we're getting ready to launch the
<I>blackSpot</I> sneaker, the world's first grassroots anti-brand. You can
help launch the <I>blackSpot</I> revolution.<BR><BR>THE BIG
QUESTION:<BR>Is it possible to take Phil Knight's billion-dollar marketing
momentum and, in a quick judo-like move, slap him onto the mat with the
power of his own PR thrust?<BR><BR><A
href="http://blackspotsneaker.org/02/">OUR KICK-ASS MARKETING
STRATEGY>><BR></A><BR></B></TD>
<TD align=left></TD></TR></TBODY></TABLE><BR><BR>
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<!Better walk dogs now or Darcy will inadvertently excuse them alongside you.>
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and
electrified my body.
By the way the first night when they started punching me there were two
guys who punshed me really really hard, I had told them you will die and
so will the rest of you, all these Satans laughed oh really we haven't
heard this one before who will kill us you, you are already strapped
with the bed and you are weak.
May God bring unbaised justice and truth to this world agian, may God
free our minds and hearts and give us the ability to see the reality of
this world, and see the true face of these Satans who come to us
pretending they care about us.
Mohsin
The real conspiracy theory's script: give your sperms to Jewish
girl/Join jews/america or die
Assalam u'Alekum all :)
Then he asked me who I liked, I told her the name of the girl actually I
told him a few names, he turned around and told Selgin Inan and other
boys he wants to know everything about these girls, later these girls
where forcibly raped, in the hope that they would find out those
non-existing secrets they never found. He also told me your sister will
be raped, probably in the name of Israel, probably because we Muslims
were born to be raped and born to be their sex slaves, probably because
I onl
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X-Google-Language: ENGLISH,ASCII-7-bit X-Google-Thread: 112197,8a93862b800b6264,start X-Google-Attributes: gid112197,public X-Google-ArrivalTime: 2003-09-14 02:29:21 PST Path: arc1-ca.pugleaf.net!archiver1.google.com!news1.google.com!newsfeed.stanford.edu!logbridge.uoregon.edu!newsfeed.kreonet.re.kr!news.kreonet.re.kr!kreonet.re.kr!blackspotsneaker.org!liz From: liz@blackspotsneaker.org Newsgroups: bit.general Subject: rethink the cool Date: Sun, 14 Sep 2003 08:39:56 GMT Organization: Copyright 2003 The Media Foundation. All Rights Reserved Lines: 218 Message-ID: <b06225e7.c65de79f@134.75.7.12> NNTP-Posting-Host: 210.107.246.75 Mime-Version: 1.0 Content-Type: multipart/mixed; boundary="87711181508137051716660177104378777846001216157262" X-Trace: news.kreonet.re.kr 1063532779 20313 210.107.246.75 (14 Sep 2003 09:46:19 GMT) X-Complaints-To: usenet@news.kreonet.re.kr NNTP-Posting-Date: Sun, 14 Sep 2003 09:46:19 +0000 (UTC) X-Mailer: Mozilla 4.51 [en] (Win98; I)