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Pal,

The following was generated by:

Dale, Edgar. Audiovisual Methods in Teaching. Third Edition. YR 69.

It was called Dale's Cone of Experience.  Try an Eric search for it.

According to the Cone of Experience, people generally remember 10% of
what they read, 20% of what they see, 50% of what they see and hear, 70%
of what they say and write, and 90% of what they say as they perform a
task.

Hope it helps.

Zac


Zachary March
Coordinator, Educational Technology
College of Veterinary Medicine
University of Missouri-Columbia
W-227 Vet Med Bldg.
573-882-3962


        Dear collegues I am trying to locate the exact source of the
following quote:
        we learn 10% of what we read, 20% of what we hear,30% of what
see..etc.

        It was attributed to US army research or to Glasser's research.
Thanls in
        advance for your help


        Pal V. Rao, Ph.D., CDP
        Dean of Library Services
        Central Missouri State University
        Warrensburg  MO 64093
        (816)543-4140 E_mail:Pal@cmsuvmb.cmsu.edu  Fax:(816)543-8001