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Subject: THE VENTURE CAPITAL "GIVE-UP"


This is the third in a series of informational posts dealing with the subject
of capital acquisition, and strategic business planning.

REVIEW
------
We previously dealt with the role of a professionally designed and presented
business plan-prospectus in the acquisition of venture capital.
We also examined the focus and benefits of such a plan document.
We discovered that any serious search for capital would be unsuccessful
in the absence of a strategic plan which focuses the resources of the 
organization on the mission and direction of the organization.
After all, an investor wants to know what they are becomming involved with.

INSTALLMENT 3:  THE "GIVE-UP"
-----------------------------

We now turn our attention to the subject of what the organization-enterprise
offers to the marketplace of consumers and investors.

We receive many inquiries which basically say:  "Wow, have I got a great
idea!  Send money!"  The common focus, as seen here, is on what the
individual entrepreneur-organization wants, with little (if any) thought
given to what they have to offer in return.  Obviously, such an approach
is self-defeating before the project even gets under way. 

As is the case with the lack of a business plan-prospectus, such an approach
simply, and quite efficiently, proclaims to the world the 
entrepreneur-organization in question has no idea what they are doing.
PLEASE NOTE:  This approach DOES NOT send potential investors running
for cover in the hills, simply because such people never bothered to 
leave the hills in the first place.  They made the simplest of calculations,
and decided better not to waste their resources, time, energy, and money.

The entrepreneur self-destructs, and another potentially good idea bites
the dust, because no one has any idea of what the entrepreneur-organization
has of value to offer in the marketplace of goods or services.  The potential
investor has no idea of how their investment will earn a return.
Additionally, there is no indication of what the organization will offer
the investor in return for the investment.

A fact of life in venture capital acquisition is that an organization is
frequently required to "give-up" significant items in exchange for money
invested.   These "give-ups" often include a share in the organization
and/or significant sharing of management control. 

	BOTTOM LINE:  ACQUISITION OF VENTURE CAPITAL OFTEN IS ACCOMPANIED
		      BY ACQUISITION OF A NEW BUSINESS PARTNER.
	==================================================================

The Zurich Group specializes in strategic planning and capital acquisition.
Our services are available to individual entreprenerus, organizations, and
invididual managers within organizations at the departmental level and 
above.


WE WELCOM  O N L Y  S E R I O U S  INQUIRIES FROM INDIVIDUALS WITH
DECISION-MAKING AUTHORITY, PREPARED TO ACT ON BEHALF OF THEIR 
BUSINESS OR ORGANIZATION.

For further information on how we work and how we can assist you,
reply with the following:

	Your name
	Company name
	Phone number
	A brief description of your situation


(No response will be directed to any inquiry without the above info).

	Reply to:	Zurich@SkyPoint.Com



	"Our business mission is to assist our clients in achieving
	 their business mission."

		-	The Zurich Group


	"Winning is`nt everything, it's the only thing."

		-	Vince Lombardi, 
			Head Coach, The Green Bay Packers

	
	"America loves a winner, and will not tolerate a loser."

		-	George Patton,
			General Of The Army

	"There is only one winner; all the rest are just conversation."


		-	Unknown

	
	PIECE OF ADVICE:  Watch the dog team run: If you are'nt the leader,
			  you're just a follower.

		-	The Top Dog




		This Informational Post Courtesy Of

			The Zurich Group