🚀 go-pugleaf

I have always been just a little leary of McLuhan's conclusions in regard to
audience in the 90's.  Those of us who work in both media (I do) certainly see
the proof of the more direct relationship of the aural vs. the visual.

There is some interesting study going on about the impact of visual learning
as opposed to aural (TV vs. storytelling) and the results indicate that when
the image is supplied, the "connections" in the brain are not made as fully or
as quickly.

All of this is relative, of course, but since radio is the most accessible
medium to so much of the world's population, the recognition of how we utilize
what we hear is a valid and vital topic for those investing in it.

BLuse