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Hi to everyone on the Devmedia list.  Attached you will find the MacBride=
 Round Table statement from Boulder.  Do check out the Website, brought to=
 us courtesy of Don Richardson and colleagues.=20


Bye for now,


Sean=20


Ninth MacBride Round Table on Communication=20


BOULDER STATEMENT



The Ninth MacBride Round Table, hosted by the University of Colorado=20

School of Journalism & Mass Communication, was held in Boulder, Colorado,

USA, on 1-2 October 1997.  The Round Table was held in association with

the 12th colloquium of the European Institute for Communication and

Culture on Community Citizenship.  Most papers are available at the

MacBride Website, at http://tdg.uoguelph.ca/~drichard/macbride/.



Over 50 participants, mainly from the North American academic community,

were in attendance and the program included some 20 papers, workshops, and

two keynote speakers, Steven Bates who spoke on "Realigning Journalism

with Democracy: The Hutchins Commission, Its Times, and Ours," and Saskia

Sassen who spoke of "The State and the New Geography of Power."  Community

and alternative media attended in strength, as did critical media analysts,=
=20

and representatives of national and international NGOs.  Those present=
 shared=20

both an awareness of the great challenges facing us and some optimism,=20

summarised by more than one speaker in Antonio Gramsci's famous words=20

'pessimism of the intellect and optimism of the spirit'.


The MacBride Round Table reflects two historical developments towards the

end of the 20th century:  the growing societal influence of privately owned=
 media,=20

and a power shift from governments towards civil society.  This=
 non-governmental=20

platform was established at the end of the 1980s when it became clear that=
 the

intergovernmental UN system, particularly UNESCO, was incapable of

supporting the intellectual and political dialogue emanating from the

emancipatory movements of the 1970s, notably the International Commission

for the Study of Communication, chaired by the late Sean MacBride.



THEMES ADDRESSED=20


The Round Table theme, "Global Media and Global Responsibility: A=20

Time to Choose", points to a crucial turning point:  Must we acquiesce to=20

total market domination, or can we assert an alternative view? This was=20

explored in three intensive sessions.


The first took a critical look at the New World Information and

Communication Order (NWICO) and its legacy.  It was addressed from the

Perspectives of American media ideology, of Latin American traditions, and

generally the developing countries adjusting to the new information age.=20


Secondly, several papers reviewed current trends in mass media around the

world, ranging from journalism in the age of globalisation to the use and

abuse of the concept of Information Society.  The third area focused on

alternative and participatory media, reporting several experiments and

studies, and including a video session by Paper Tiger Television's DeeDee=20

Halleck and Michael Eisenmenger.=20


Stephen Bates, literary editor of the Wilson Quarterly, addressed the

gathering on the second day of the Round Table.  It is now 50 years since

the Hutchins Commission published its report "Free and Responsible

Press".  Dr. Bates reviewed the conditions which led to the setting up of

this unique exercise of reflecting the role of the media in society, the

work of the Commission and the lukewarm, even hostile, reception it met

within the media industry of the day.  Round Table participants noted=
 similarities

between this US exercise of the 1940s and the global work of the MacBride=20

Commission 30 years later. While the changing times have naturally made=20

some of the Hutchins Commission's analyses and proposals obsolete, many=20

of them remain valid - perhaps even more so than at its time - under the=20

contemporary conditions of global communications.=20


One aspect raised by the Hutchins Commission that has become ever more

central is the need to develop media literacy and media criticism.  As=20

observed in a paper by Sakae Ishikawa of Japan, the new communication=20

environment is entering an age of overload, as people become=20

overwhelmed by a flood of information that may or may not be true.=20



A GLOBAL MEDIA MOVEMENT


The Round Table heard how, in the USA, the various elements exist on the

ground to support a new phase of growth in community and alternative

media.  Key conditions are already in place, the training capacities, the

facilities, and an active personnel.  What is missing, perhaps, is a crucial=
=20

element that could, in practice, bind these together and energise them. =20

An important parallel can be drawn at the international level, where such=20

conditions may be present in greater force.


The various components of an international movement on media and

communications, that can challenge the current neo-liberal orthodoxy, seem

to be emerging.  The creation of a global social movement - largely absent

from the NWICO - requires a number of factors, among them a core

constituency of on-the-ground activists who recognise their affinities and

can mobilise in concerted actions; an understanding of the key global

issues of the day and of the arenas in which they are fought out; and the

capacity to get their message out both to natural allies in progressive

movements and to the general public.


While operating at several levels, local, national, and international,

such a movement would work on two broad fronts.  On the one hand

alternatives to current homogenised and commodified media must be further

supported, in participative forms, producing a diversity of output - not to=
=20

displace mass media, but to create a truly democratic space in which=
 everyone

has the right to participate in whatever active or passive manner they wish.=
 =20

On the other hand, the mass media and transnational institutions of

corporate power and domination over world information must be challenged

in their own terms and on their own ground.  Public media policy and=20

institutions, too, must be opened out to democratic participation.=20


Some elements of a movement are more clearly present than others.  There

is certainly growing activism in alternative media, such as radio, access

television, and internet use, across the world.  A long tradition thrives of=
=20

articulate voices raised in criticism of the current state and trends of the=
=20

media, from academia to lobby groups to certain UN Commissions and reports.=
=20

Furthermore, these are beginning to recognise their common cause and=20

build bridges.  Within the various strands, national and international=20

organisations are already well established.  Nationally, coalitions of=
 several

strands of the movement are appearing: The Round Table heard of=20

national organisations in countries as diverse as the USA, Ireland and=20

South Africa that bring together all forms of alternative media and media=20

activists.  The creation of such groups as the Platform for Cooperation=20

on Democratisation and Communication in London in 1996 and growing=20

support for the People's Communication Charter, point to a willingness to=20

cooperate across the board, bringing together diverse constituencies in=20

pursuit of a common mission.=20


Indeed, a major outcome of the 9th Round Table was the unanimous

endorsement of the Charter, that will add the Round Table to the select

group of the Charter's 'Founding Parents'.  The Third World Network,

AMARC, Vid=E9azimut, the Cultural Environment Movement, WACC and others=20

have already approved the Charter through their respective procedures.


Further evidence of a growing movement can be seen in plans for a series

of major international meetings during 1998, the 50th anniversary of the

Universal Declaration of Human Rights.=20



Yet there are also elements that clearly need serious attention if a global

 movement of any consequence is to emerge.


Among these are the need for a self reflexive critical capacity on what=20

the movement is about, tackling such basic questions, discussed at

the Round Table, of whether participative media really do empower people

and in what ways; whether civil society organisations and movements=20

can themselves embody the democratic and participative principles they=20

espouse; and what realistic alternative structures and institutions can be=
=20

proposed.=20


Sharing of research results, a deep understanding of the core problems,

and nuanced reflection on their contradictory impact, will be needed if=20

strategic interventions are to be pursued effectively. At the same time,

key issues at international level must be explored in depth, such as the=20

shift away from the UN system towards a trade paradigm in media and=20

communications; and the implications of trends in copyright and intellectual=
=20

property rights.=20



SOME IMMEDIATE TASKS


The Round Table was keenly aware that grand schemes and declarations=20

cannot substitute for action, and many concrete ideas and approaches were=20

raised.  An immediate strategy across a set of different fronts is clearly=
=20

needed, and mutual support and coordination among the growing number=20

of initiatives and organisations was seen as critical to ensuring current=
 energies

are not dissipated.  Participants enthusiastically shared information on=
 many=20

activities already underway and proposed collaborative action in others,=
 among=20

them:=20


- Research to assess the real impact of alternative media, to explore the

relevance of emerging technologies, and to deepen understanding of=20

activities outside the wealthy countries.

- The building of a broad-based social movement, self-reflective and self-

critical and sustaining a clear common agenda.

- The need for an international non-governmental platform to cover global=20

regulatory agencies (ITU, WTO, etc.) and democratic forms of governance.=20



The Round Table also announced that a book highlighting this intellectual=
 and=20

political movement as exemplified by papers presented in recent Round=
 Tables,=20

and including the final documents of all the Round Tables, is to be=
 published=20

("Toward Equity in Global Communication: MacBride Update," Cresskill, NJ: =
=20

Hampton Press, 1998).  A second volume ("International News Monitoring",

Cresskill, NJ: Hampton Press, 1998) will highlight the potential of pooling=
=20

together studies of content analysis in order to create a worldwide system=
=20

of monitoring the performance of the mainstream media, particularly in=
 issues=20

of global concern.=20



Boulder, Colorado, USA

October 1997



<color><param>0000,8080,0000</param>Sean O Siochru</color>      =09

MacBride Round Table =09

14 Eaton Brae           tel: +353 1 272 0739 office=20

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Co. Dublin              e-mail: sean@nexus.ie

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