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The Magic Lantern Foundation

Magic Lantern Foundation (MLF) is a media action group that aims to
integrate the use of media, especially the audio-visual media, to build
an egalitarian society.

Comprising of media professionals and social activists, MLF works
closely with development organisations, student and womens groups,
NGOs, Trade Unions and other democratic forces in an attempt to use
media as a tool for change.

Gargi Sen, director of MLF, believes that mass media is controlled by
corporate interests and does not respond to the needs of marginalised
people.

According to Gargi Sen: "The corporate media does not take into account
the cultural diversity of India and propagate values of consumerism."

"Hence, there is a need to evolve media strategy that not only gives
voice to the marginalised, but that which strengthens the process of
democratisation of society and redistribution of power."

Since its inception in 1989, MLF had concentrated on:

Audio-visual Productions

MLFs produces issue-based documentaries that are relevant to peoples
movements and the grassroots. All the productions are carried out in
partnership with organisations working with issues concerned.

Campaigns

MLF broadcasts films and documentaries in the traditional media, but
more importantly arranges screenings for community groups in villages
and towns. MLF also presents its work at conferences, academic
institutions, student forums and the Press in order to generate a wider
debate on the issues.

Networking

MLF organises events to bring together social activists and media
groups. These are aimed at generating greater understanding and inter-
action between to the two sectors.

Training

MLF trains grassroots groups to use communication to facilitate social
change. The institute: trains social activists in video production
skills, provides advice on audio-visual hardware to NGOs, and organises
regional workshops for community groups to critically view all media and
use media for education, documentation, conscientisation and advocacy.

For further information, contact:

Magic Lantern Foundation
J1881 Chittaranjan Park
New Delhi 110019
India
Ph: 91 11 6447i51/6221405
Email: magiclf@giasdl01.vsnl.net.in

Don de Silva, Senior Director
Worldview Communication and
Sustainable Development Programme

Offices:
97 Tudor Avenue                      11 Sri Saranankara Road
Watford, Herts WD2 4NU               Dehiwala
England                              Sri Lanka
Ph:  44 1923 251502                  Ph:  94 1 725072
Fax: 44 1923 242918                  Fax: 94 1 500544
Email: dondes@mihikata.demon.co.uk   Email: mihikata@sri.lanka.net