🚀 go-pugleaf

Hello, i was fortunate to have met Robert Agunga while in South
Africa...he wrote a book on communication approaches...

here is the abstract
valerie
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The title is:
"DEVELOPING THE THIRD WORLD: A COMMUNICATION APPROACH" (1997) by
Robert A. Agunga.
Associate Professor, Ohio State University, USA.

Abstract:
Development agencies need a strategy for effectively mobilizing the
 poor majority for participatory development. "Communication for
development" has emerged as a discipline and strategy for empowering
beneficiaries to become the architects of their own development.

This book offers university students, development practioners,
policymakers and scholars comprehensive information on development
experience over the last 50 years, identifying the pitfalls and
suggesting ways they could be overcome.

The book argues that often development funds are wasted and sound
policies abandoned largely due to poor implementation.  Limited
capability of field workers in dealing with the dynamics and
complexities of the development process poses a major hindrance to
sustainable development.

This book addresses the human capacity issue in developing countries.
It argues that many of today's development concerns--empowerment,
leadership, building effective teams, collaboration and
managing--center on communication and can best be effectively
addressed with a social scientific approach to communication in
development.

The book urges governmental, non-governmental and other development
organizations to provide development communication skills training for
their employees as the basis for enhancing their capacities so that
they, in turn, can enable beneficiary participation in
decision-making.

Publisher: Nova Science Publishers, Inc., 6080 Jerico Turnpike, Suite
207 Commack, NY 11725, USA. Telephone: 516) 499-3103; Fax: (516)
499-3146; Email: Novasci1@oal.com; Novascience@earthlink.net;
ISBN:1-56072-364-5

Number of Pages: 400
Price: $57.00 + postage, available in hard cover only.