Basic Net Books for Executives?

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1 total messages Started by Brian Pomeroy Sun, 02 May 1999 00:00

#169

Author: Brian Pomeroy
Date: Sun, 02 May 1999 00:00

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Greetings:

From time to time I'm asked to recommend reading material regarding the
Internet for senior executives and others in decision-making positions.
These individuals are interested not in technical works, but in books that
illustrate ROI benefits of spearheading e-commerce, intranets, and other Net
technologies.  One book I've been favoring is Chuck Martin's "The Digital
Estate" (McGraw-Hill); however, the 1997 edition is showing its age (it
sings the praises of Nets Inc., for instance).

Can anyone recommend other, more up-to-date books that, like "The Digital
Estate" would be an informative, business focused, relatively quick read for
a corporate or institutional decision-maker?

Thanks!


Brian Pomeroy
lunar@voicenet.com
http://www.geocities.com/Athens/6346/bio.htm
Children's Hospital of Philadelphia - http://www.chop.edu/

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