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Started by Tom Priddy
Thu, 06 May 1999 00:00
Re: Captions
Author: Tom Priddy
Date: Thu, 06 May 1999 00:00
Date: Thu, 06 May 1999 00:00
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2554 bytes
>I say captions should be PRESENT tense, >publisher says PAST. There's no rock-solid, no-exceptions answer to that question. It depends. However, generally speaking, the first sentence of a cutline should describe in an active way what is happening in the photo as it was taken. "Mark Lemke tags out a runner in Friday's game," "Chef Roy prepares a dish in his kitchen," "Eddie Arcaro climbs aboard his favorite horse," etc. (A good photo, of course, will show _something_ happening, rather than just people standing around . . .) That may be your only sentence. However, if you have a second sentence to add information for a full cutline, likely it will be past tense. "It was Lemke's first game coming off the disabled list." "The chef worked in Little Rock for six years before coming to Fayetteville." "Arcaro briefly flirted with brain surgery before getting back to racing." And so on. Or, you might say, "Arcaro is coming to Columbia Friday for the Gold Cup race." (See, it depends sometimes.) (An exception would be the caption to a mug shot of someone who died. That would be all past tense. "Joe DiMaggio died Monday in Florida. He was 86.") My copy of the AP Stylebook (quite old) does not specifically spell this out, but it offers examples that follow that trend. Of course . . . if you can't gently convince the publisher to change his mind, then you do it his way or find another job. (!) It's his signature on the paychecks and he can write his own rules. t.p. +-------------------------------------------------------------------+ Tom Priddy MediaStream, Inc./PressLink Online tpriddy@KRmediastream.com Phone: 1-800-888-6195 http://www.presslink.com Extension: 4419
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