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Started by Gary Stelzer
Fri, 07 May 1999 00:00
Re: Editorial Advertizing?
Author: Gary Stelzer
Date: Fri, 07 May 1999 00:00
Date: Fri, 07 May 1999 00:00
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At 10:08 AM 5/7/99 EDT, you wrote: >Gary, > >I have more questions than answers this time. > >As photo editor, I side with your ME. You turned in one "out of focus" image. >She had an idea what she wanted to see and you had got the idea that it was >an advertising photo. > >Subjects: Women, 20K + flowers, truck and customers. I would have asked for a >page. > In theory, you are correct. Given time and planning (both of which we did not have with this assignment), the event could have been a page. I have made the suggestion several times on other assignments. After reading an assignment slip or coming back from an assignment, I would talk with the ME and tell her that X assignment would be a good page. Every time I bring this up, I am told: well that's something we just don't do, maybe we can use two. >What exactly did your ME say in your voice mail, you cut her off. >"But after all that's the point of them calling us, so that we can get (very >short pause, then some quick back pedaling) Well, I guess my point is..." > >What IS her point? My point in quoting her, was that this assignment was not generated in house, it was a call in. Worthy call in, yes. But I guess I was trying to address a bigger problem. Every time ANYONE calls in about a tree planting, ribbon cutting, award presentation, We Jump. No reporters are ever sent to these 'photo ops'. It's always what THEY want, never what the paper thinks is a good story. I'm sorry for cutting the ME off, but I was trying to illustrate the fact that the public generates most of our stories, if not all of our photo assignments. Her point was that she wanted to get some of the sorority sisters faces (in focus). > >Sounds like the flower people called your ME and asked for coverage. What's >the problem? I have no problem with people calling in and letting us know what's going on, the problem I have is when Every time someone calls we jump. Have you ever did a lifestyle photo cover with people holding giant mushrooms? Not a story on mushroom hunting, but several photos of people just holding mushrooms and smiling for the camera. this is my problem. > >Did the image you turned in tell a story of all the activity? Where were the >flowers being loaded to? Who was picking them up? I felt / feel that the image I turned in told the best possible story, with one image. One image is all they wanted and one image is all they were going to use. the flowers were being unloaded from carts and placed in rows on the floor. People ordered the flowers months ago, and they are going to pick them up this weekend. No one was picking up flowers, they were just getting them ready for pick up. > >You don't say how may other frames you shot or describe the other photo you >turned in. > >Did you talk to anyone, make sources for other stories? I had just come from an other 'set up shot', where I probably shot 5 or so frames, it was a award presentation or something. I went through the rest of the roll at the 'flower' assignment. I took only 2 shots of the (as you put it out of focus, I like to call it selective focus) flower. I reloaded my camera and went to find my contact. Talked to her for some time then went on to my next assignment. > >The old adage goes, "Keep the Ogre happy, shoot one for the Ogre, shoot some >for yourself, turn in both and discuss them."I really like this as the lede >photo because it shows the overall scene, and the flurry of activity. The >secondary shot shows sorority >sister, (s), unloading and or helping a customer." Two picture package for >the center piece. Keep the Ogre happy? at the expense of the other readers, this would be a disservice to all the rest. Two photos -no, centerpiece -never. the photo will be played inside, 2 columns if lucky. > > >H.Rick > >V I S I O N >"Nothing Happens Unless First A Dream." Carl Sandburg > > > > > > > -------------- Please check out my Online Portfolio at: http://www.lneti.com/users/l/logan/ Coments and sugestions are always welcomed at: Logan@diablo.lneti.com
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