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Article #13448Re: PIMS & Quality
From: Dennis Pedrick - University of M...
Date: Mon, 23 May 1994 11:05
Date: Mon, 23 May 1994 11:05
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----------------------------Original message----------------------------
Bradly Gale has just released a new book where he builds on the first book, and
identifies those company characteristics which as he says (parenthetically)
"takes us beyond TQM".
Gale, Bradley T. (1994), _Managing Customer Value: Creating Quality & Service
that Customers Can See_, New York: The Free Press.
$27.95 in bookstores near you...
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Dennis L. Pedrick Telephone 901/678-2464
Department of Marketing FAX 901/678-4051
Fogelman College of Business INTERNET: PEDRICKD@MSUVX1.MEMST.EDU
The University of Memphis BITNET: PEDRICKD@MEMSTVX1
Memphis, TN 38152 USA
"REALITY IS SUBJECT TO CHANGE WITHOUT NOTICE."
Jeff McBride
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From: Dennis Pedrick - University of Memphis <PEDRICKD@MEMSTVX1.BITNET>
Subject: Re: PIMS & Quality
Lines: 19