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Article #97

Subjective Satisfaction - Was Re: Supplier metrics

#97
From: MonteMors
Date: Mon, 17 Aug 1998 00:00
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In a message dated 98-08-17 09:09:09 EDT, doleary@ntssmtp.picker.com writes:

> Conclusion: If we dislike subjective responses to our customer satisfaction
>  survey,
>  then we should also dislike subjective responses on our supplier survey.

Dan, and those who agree with the above:

Question: Do you in fact "dislike subjective responses to your customer
satisfaction survey," and if so why?

     Sub-question: What is your theory of customer decision-making for future
purchases?

Steve Morstad   MonteMors@aol.com
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From: MonteMors@aol.com
Subject: Subjective Satisfaction - Was Re: Supplier metrics
Date: 1998/08/17
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