Thread View: bit.listserv.quality
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Started by ron ferrick
Mon, 23 Nov 1998 00:00
Re: Is quality a fad? Is quality dead?
Author: ron ferrick
Date: Mon, 23 Nov 1998 00:00
Date: Mon, 23 Nov 1998 00:00
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2945 bytes
"P. Malinee" wrote: > Quality is here to stay. Customers have come to > expect quality. Perhaps people don't talk about > quality or apply for awards related to quality because > they are WAY TOOOO BUSY trying to DO QUALITY. > Saying quality is dead is very sexy. Unfortunately, > based on the amount of activity out there and the > rising demand for quality professions, the saying is > not a true one. Patricia, I have to wonder! Recent media reports that customer service/satisfaction is at it's lowest in decades certainly begs to differ with our perceptions. I think that as in so many ventures, the proponents of quality have in many cases forgotten it's roots. I see far to much internal focus than I do external. I see far too much focus on efficiency, I still see far too much focus on the proximate rather than the longer term. Organizations often don't even see it as a problem since they still blame the customer. Just like on the recent media show, the companies blame the customer for demanding lower prices and that in-turn justifies lower expectations being delivered. Oh, did I forget about customer needs? We won't even go there... I don't mean to sound so bleak since I hold high promise for quality. It's just that I think quality, as we understand it, has a very long way to go before it's really accepted in business. Look at one of the largest internet services, they have 16 million customers and virtually no competition except for local ISPs. Do they care about their customers? They say they do, however their behaviors and policy changes speak otherwise. They are in the position of giving the customer what ever the company thinks they should have and the customer seems to have no recourse except to lower their expectations. It seems to me that as long as these companies succeed at telling the customers what they think the customer should have, then we still have a long way to go... my thoughts ron ferrick ron@innsols.com
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