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1 total messages Started by Xenas Wed, 26 Jan 2005 10:33
Ethnographic studies for marketing PCtvt: PC, TV, Video and Telephone
#812
Author: Xenas
Date: Wed, 26 Jan 2005 10:33
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PCtvt is a massive project undertaken by Dr. Raj Reddy, 

faculty and Head at computer science dept, CMU. There are lots of 

universities and student teams involved. The prominent participating 

universities are IISc, IIIT, JNTU from India, CMU, Universities of 

California, Berkeley from the US. The participating companies include 

Microsoft, Trigem, Intel etc; If the product succeeds in the market it 

is expected to lap up 4 billion PCtvts in the coming years.
        We are the students of JNTU currently pursuing the Master of 

Science in Information Technology program (MSIT). Our target is to:
1. A business model and registration procedure for the users of the 

PCtvts, when they will be deployed in Indian villages in January, 2005 

and full scale deployment goes underway in March, 2005.

2. The work includes conducting a survey in the target villages, 

consolidating the data, writing reports, spending time with villagers 

and teaching Village Information Officers (VIOs) how to use the PCtvt.

3. Checking out how the illiterates are using the device and comeback 

to suggest changes in the user interface (ethnography) etc;

4. Finally we have to write a paper/report suggesting a business model 

that would be able to market the PCtvt and they would earn profits.

Our Mentor is none other than Praveeen Garimella, Principal mentor for 

MSIT and Project director, PCtvt-India.

                 Learn more about our targets, experiences and work. 

Visit:
http://www50.brinkster.com/pctvt
http://www.pctvt.tk

e-mail:pctvt_jntu@googlegroups.com  pctvt@yahoogroups.com
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