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Date: 24 February 1999
From: cayad@ERE.UMONTREAL.CA
Subject: Re: DAB for now is mainly a media for the car

In reply to Skip Pizzi [RADIO-L, 23 February 1999]:

> Regarding Denis Girod's comments, it is indeed worth noting how
> listening habits differ among countries and cultures. I agree that
> DAB is not mainly for the car, as Daniel Caya had earlier asserted.
> Perhaps it may even revitalize home radio listening. But in the US,
> it is well known that car radio listening is significantly higher
> than Europe. The general rule derived from recent research shows that
> across an entire day, radio listening time is about equally divided
> among car, home and office listening (averaging about 1/3 apiece),
> although at any given daypart this is not the case, of course. In
> most other countries, car listening accounts for a substantially
> smaller proportion.

Perhaps yes, it will revitalize home radio listening. In my first
message, I said that FOR NOW, DAB was mainly for the car and so far,
nobody was able to convince me of the contrary. Please, I look
forward to close this point.

If you can bring me a fresh survey about listening habits of DAB, ok,
then I will consider your point. And more, for now, don't you agree
that most of the research (radio makers, content providers, etc.)
concerning DAB involves the car receivers?...

Remember, we talk about DAB and not CONVENTIONAL RADIO. FOR NOW, yes,
listening of conventional radio is divided between car, work and
home. Let see if, in the future, the same will apply. Maybe yes, I
don't disagree.

And please, read my third paragraph, you will see that, with this
present message, we have a lot in common :-) I said ealier that with
CD quality sound, we can speculate a change in the media concumption.
But, again, we will know this in the future.

In conclusion, and for future messages, keep in mind I agree that
maybe someday DAB will not be anymore mainly a media for car!

Have a nice day.

-Daniel

Daniel Caya
�tudiant M.Sc. Communication
Universit� de Montr�al
cayad@ere.umontreal.ca

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