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                    MARKET ANALYSIS FOR DECISION SUPPORT

                    29 JUNE 1995, IMPERIAL COLLEGE LONDON

                                  PROGRAMME


9.30      Registration/Coffee

10.00     Peter Hutton, MORI - Keynote Address

10.25     Crawford Christie, MVA - Pinning Tails? Using the right methods

11.00    John Polak, Imperial College - Stated Preference Techniques: A
         Question of Validity.

11.30     Tea and Coffee

12.00     David Oldfield, Infersys - Fuzzy Logic and Neural Nets

12.30     Annual General Meeting

13.00     Lunch

14.30    Richard Colombo, New York University, Management Education Center -
         Modelling Customer Response.

14.50    Scott Moss, Manchester Metropolitan University - Including
         Qualitative Market Judgements in Formal Demand Models

15.20     Bryan Wade, The Data Consultancy - The Power of Geographic Data

15.50     Tea and Coffee

16.20     Nick Pompa, CCN Marketing - GeoDemographics and Decision Making

16.55     Discussion

17.30     Wine and Cheese

    --------------------------  cut here --------------------------------

                    MARKET ANALYSIS FOR DECISION SUPPORT

                    29 JUNE 1995, IMPERIAL COLLEGE LONDON

                                BOOKING FORM

Name:     ___________________________________________________

Addres:   ____________________________________________________

          ____________________________________________________

          ____________________________________________________

Phone:    _________________________

Fax:      _________________________

email:    _________________________ (if this is not returned by e-mail)


Please tick appropriate fee(s) (all prices in pounds sterling):

[  ] Individual/Corporate Member of ASC                     #55

          Membership number  __________________

[  ] Affiliate Member (please quote your membership number) #55

          BCS _____________

          MRS _____________

          RSS _____________

          SIR _____________

[  ] Full-time student                                      #20
          Please gives details of institution/course

          __________________________________________________

          __________________________________________________

[  ] Non-member                                             #70
          (Payment of this fee confers individual
          ASC membership)

[  ] I wish to take out 3 year individual ASC membership.   #40
          (Confers entitlement to the #55 fee for this
          event)

[  ] My Organisation wishes to take our corporate           #50
     membership.
          (Confers entitlement to the #55 fee for
          each delegate for this event)


PAYMENT DETAILS

Please tick as appropriate:

[  ] I enclose a cheque for __________________  (VAT exempt)
     made payable to ASC

[  ] Please invoice my organisation and send to the address below:
     (available to Corporate members only)

     Contact        _____________________________________________

     Order Ref:     _____________________________________________

     Address:       ______________________________________________

                    ______________________________________________

                    ______________________________________________

     Phone:         _________________________________

     Fax:           _________________________________


PLEASE NOTE THAT CANCELLATIONS AFTER 15 JUNE 1995 WILL BE CHARGED IN FULL


[  ] I wish to book exhibition space, please send me details and a booking
     form


Once completed, please return the above:

by e-mail, to: asc@sx.ac.uk

otherwise, to: ASC
               PO Box 60
               Chesham
               Bucks
               United Kingdom
               HP5 3QH

               phone/fax:     01494 793033
               int:           +44 1494 793033

Thank you.