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Subject: Hot New Site for The Practice 
Date:    Tue, 05 Mar 1997 16:46:17 -0800

To:    bit.listserv.tech-l 


You are invited to a Boston law office where you can review our
exciting "thepractice.com" Web-Site. Once you review the site's
content, I think you'll understand why ABC is so enthusiastic
about this project, and will be actively promoting the Web-Site 
on live TV for the next few weeks.

For additional details please refer to our Press Release at:

http://www2.thepractice.com/presskit

This is the next logical evolutionary extension of the X-Files
type of site, for which our Creative Director won the award for 
The Best in Digital TV. Viewers can review previous episodes, 
and generally be involved with the characters and the show. 

Thank you again for your prompt attention; please visit ABC 
Tuesdays at 10pm, and "thepractice.com" available daily at
your convenience on the Internet. Your consideration and 
comments will be appreciated.


Terry Taylor
tnt@yesonline.com
Yes Online, Inc.
800-937-6654
www.yesonline.com 


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<BASE HREF=3D"http://207.211.109.51/presskit/">

<HTML><HEAD><TITLE>Press Release</TITLE></HEAD>

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<center>

		<table width=3D600 border=3D0><tr><td>

<font face=3D"arial, helvetica" size=3D3>
<center>

<A HREF=3D"http://www.thepractice.com">
<img src=3D"http://www2.thepractice.com/presskit/practice.gif" Border=3D0><=
/A>

<CENTER><P>
<IMG SRC=3D"http://www2.thepractice.com/presskit/rule01.gif" HEIGHT=3D22 WI=
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<H3 ALIGN=3DCENTER>Hot Links</H3>

<b>
<FONT COLOR=3D"#0000FF">
<A HREF=3D"http://www.thepractice.com">"The Practice"</A></FONT>
<br>
<A HREF=3D"http://www.yesonline.com">Yes Online, Inc.</A>
</b>
<BR>


<CENTER><P><!IMG SRC=3D"rule01.gif" HEIGHT=3D22 WIDTH=3D468-></P></CENTER>
<BR>PRESS RELEASE<br>3/5/1997
<BR>
</center>
<P>We are emailing you to make you aware of a new web site that takes the t=
elevision
show <a href=3D"http://www.thepractice.com"><b>"The Practice"</b></a> to a =
unique level of viewer interactivity.
<p>
The latest kudos for this new David E. Kelly television production, such as=
,<P>
<center>
<b>"The Practice bursts with energy,<br>juggling multiple plots with whipsa=
w dexterity"</b>
<br>
<i>USA Today</i>
<P>
<b>"Television can't have too much of a good thing. So roll out the red car=
pet<br>
for 'The Practice' ... this very appealing rendering of legal commandos who=
 practice law largely by the seat of their pants in chaotic Boston offices =
that look like an unmade bed"</b>
<br>
Howard Rosenberg, television critic for the <i>Los Angeles Times</i>
<P>
</center>
These are only a small sampling of the positive reviews this new show has c=
ollected.
</P>

<P>The corresponding web site, at <a href=3D"http://www.thepractice.com"><b=
>"The Practice"</b></a>, from the creators
of "The Official X-Files Web Site", reflects the show accordingly
but the viewer now can interact with the characters on a daily basis, follo=
w
the cases as they move thru the legal process, research cases from the
web site's legal links, and involve themselves with the next generation
of interactice television/world-wide web experience as this web site is
charting new waters in the symbiotic relationship between a television
show and a web location. Users get to choose among five levels of reality
online: show info, fan club, background research, forum/ bulletin board
and show fantasy. The site will be the cyberspace equivalent of a perpetual=

Star Trek convention, actually mirroring and embellishing the TV drama
when the show is not on the air. </P>

<P>Please point your browsers to =

<A HREF=3D"http://www.thepractice.com"><b>"The Practice"</b></A>
to see what we mean when we say "You think it's tough defending the guilty?=
 Try defending the innocent. It's terrifying."
<P>
As far as we know, this is the only television site that broadcasts an e-ma=
il tease of each episode to visitors, <b>before it airs,</b> supporting bot=
h the show, the site and its advertisers.
<p>We would greatly appreciate it if you would review the contents of this
site and consider it for your "Hot Sites" in your newspaper's interactive
section, and please refer to the following Internet address
<b>www.thepractice.com</b> with regard to any editorial comments or reviews=

concerning the show and / or its web site.</P>

<P> If you have comments or suggestions, email Terry Taylor at <I><A HREF=3D=
"mailto:tnt@yesonline.com">tnt@yesonline.com</A></I> or call 800-937-6654.
</P>

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