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Recruiting War for Volunteers
excerpt from an article in the Washington Post
http://www.washingtonpost.com/

"Unemployment is near historically low levels.

Some college students have jobs lined up even before
they start their
senior year.

Grads are getting job offers with salaries of $40,000,
$50,000, even
$70,000.

All of which means that volunteer groups, such as the
Peace Corps,
are in the midst of a recruiting war.

With a new advertising campaign, a new recruitment
policy designed to
shorten the time between applying to the Peace Corps
and receiving an
overseas assignment, and recruiters redoubling efforts
to introduce
the program to college students, the Peace Corps is
positioning
itself against a tough competitor -- today's tight
labor market.

'I think the organizations like the Peace Corps have
been going into
a more proactive stance, redefining who they are to
students,' said
Bryan Kempton, program director of career services at
the University
of Maryland. 'We've seen them really take an aggressive
stand toward
redefining themselves.'

Recruiters, for example, are actively seeking out
students who are
studying education, and emphasizing the different types
of teaching
organizations within the Peace Corps. 'There are
students who
wouldn't know that,' Kempton said.

Stressing that Peace Corps service is likely to help
volunteers get
jobs in the future is key to recruiting today's
students, said
Brendan Daly, Peace Corps spokesman.

'You definitely have to explain why the Peace Corps is
such an
attractive option," he said. 'You have to talk about
career
possibilities for afterward.' Students today, he said,
are immensely
concerned about future benefits and career options, and
the Peace
Corps has to cater to those considerations. 'We're
emphasizing the
career benefits more than ever before.'"

The article goes on and on. You can probably still find
it at:
http://www.washingtonpost.com/, using the search
function.

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