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         PCT Introduction and Resource Guide   Page fifteen

NEW VIEW PUBLICATIONS  Books on several subjects. PCT books shown.

_Introduction to Modern Psychology: The Control Theory View_,
   Richard J. Robertson and William T. Powers (eds.).  Suitable as
   the primary text for introductory college-level psychology
   courses and for independent study, this textbook provides a
   unified approach to the entire field of psychology, from
   laboratory studies of animal behavior, through ethology and
   studies of human social behavior, to clinical work.

_Living Control Systems: Selected papers_ by William T. Powers.  14
   previously published papers, 1960-1988.  The control theory
   viewpoint has gained many supporters in recent years because of
   its rigor, its beauty, and its explanatory abilities.  This
   viewpoint was first developed by William T. Powers in the papers
   in this book.  "Powers has looked at the phenomenon of behavior
   from a totally new angle, and, sure enough, people have
   misunderstood him and they have ignored him, but they have
   rarely disagreed with him. This lack of disagreement is rather
   surprising, since Powers' ideas about behavior contradict the
   fundamental assumptions of scientific psychology.  Conventional
   psychology views behavior as evoked motor output; Powers argues
   that behavior is control of perceptual input.  These approaches
   to behavior could hardly be more different."
             --from the Foreword by Richard Marken.

_Living Control Systems, Volume II: Selected papers_ by William T.
   Powers.  22 Previously unpublished papers, 1959-1990. Powers
   critiques the theories of mainstream behavioral scientists,
   showing how their defects are avoided by applying control theory
   instead. He also demonstrates the need for truly generative
   models if a genuine science of living control systems is to be
   developed.

_Mind Readings: Experimental Studies of Purpose_ by Richard S.
   Marken. "This is a book that can show a willing psychologist how
   to do a new kind of research. The theme that runs through all
   these papers is modeling, the ultimate way of finding out what
   a theory really means. Richard Marken is a skilled modeler, as
   will be seen. But he has a talent that goes beyond putting ideas
   into the form of working simulations, a talent that can be
   admired but is hard to imitate. He finds the essence of a
   problem and an elegantly simple way to cast it in the form of a
   demonstration or an experiment."
             --from the Foreword by William T. Powers.

Books offered by Brandt publishing (page 16) can be ordered from
New View also, and are therefore included in this order form.

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New View: Fred Good                     Telephone:  (919) 942-8491
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___ ea INTRODUCTION TO MODERN PSYCHOLOGY          @ $25.00 _______
___ ea LIVING CONTROL SYSTEMS                     @ $16.50 _______
___ ea LIVING CONTROL SYSTEMS II                  @ $22.00 _______
___ ea MIND READINGS                              @ $18.00 _______
___ ea Freedom From Stress, Book                  @ $10.00 _______
___ ea Love Guaranteed, Book                      @ $ 9.00 _______
___ ea Love Guaranteed, Video                     @ $20.00 _______
___ ea Discipline for Home and School, Book       @ $10.00 _______
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U.S. orders shipped UPS ground service.  Foreign orders, including
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         PCT Introduction and Resource Guide   Page sixteen

BRANDT PUBLISHING and ED FORD

Books, video programs and seminars by Edward E. Ford, M.S.W.

_Freedom From Stress_ (1989)  explains how the new scientific
   thinking of PCT can transform stress.  Each of us is a complex
   control system with goals, priorities, and standards.  Through
   this control system we seek to influence the world in order to
   perceive the health, job, leisure and relationships we want.
   Though we see stress as caused by negative events, people,
   feelings, and situations, stress actually results from our own
   values and goals when compared with our perceptions.  And we
   have dominion over our stress.  Written in simple,
   conversational language with roleplays and simple illustrations.

              --Foreword by William T. Powers.

_Love Guaranteed; a better marriage in 8 weeks_ (1987), teaches the
   principles of PCT to explain why Ed Ford's techniques are effec-
   tive.  Ed offers a couple willing to commit to improving their
   marriage a money-back guarantee--that's how sure he is he can
   teach them to improve their marriage.  This book is the first
   explaining PCT through discussions of everyday problems and
   relationships.  It is very easy to read and an excellent
   companion to the later, more comprehensive Freedom From Stress.

_Love Guaranteed; the Video_ (1992).  Produced by KAET -TV (PBS) in
   Phoenix, this 46 minute video (VHS, NTSC) features Ford's
   insights into human interaction, and a graphically illustrated
   PCT view of relationships and relationship building within the
   context of marriage.  Ford offers clear, understandable and
   specific steps that couples can take immediately to renew and
   strengthen their relationships with one another utilizing his
   "quality time" technique.

_Discipline for Home and School_  (1994).  This book documents a
   practical, easy-to-use program that teaches school personnel and
   parents how to deal effectively with children.  Based on PCT,
   this program does not teach a coercive approach to discipline.
   Rather, it deals with children as living control systems, always
   respecting their choices.  Disruptive children are taught how to
   recognize and consider their own choices so that they can
   achieve personal satisfaction--get what they really want, while
   at the same time respecting the rights of others in the
   community in which they live.

Parent/teacher seminars by Ed Ford & Associates. For curriculum,
see book above.  For more information, call Ed Ford directly.

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Brandt Publishing: Edward E. Ford  Telephone & Fax: (602) 991-4860
10209 North 56th Street, Scottsdale, AZ 85253-1130 USA

___ ea Freedom From Stress, Book                  @ $10.00 _______
___ ea Love Guaranteed, Book                      @ $ 9.00 _______
___ ea Love Guaranteed, Video                     @ $20.00 _______
___ ea Discipline for Home and School, Book       @ $10.00 _______
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         PCT Introduction and Resource Guide   Page seventeen

PCT ANTHOLOGY

PURPOSEFUL BEHAVIOR: THE CONTROL THEORY APPROACH

_American Behavioral Scientist_, 34(1), (1990). Richard S. Marken,
Editor.

This issue of ABS is dedicated to 11 papers on PCT.  It begins with
an introduction by Marken, "A Science of Purpose," which describes
the nature of purposive behavior and the essential features of the
model that explains this phenomenon.

METHODOLOGY:  Phil Runkel in "Research Method for Control Theory"
explains how to study purposeful behavior. Runkel describes by
example how to carry out "the test for controlled variables" in
both laboratory and everyday interactions with purposeful systems.
 The pitfalls of basing conclusions about individual behavior on
statistical generalization are illustrated by Powers "Control
theory and statistical generalization" in a simulation of the
effects of rewards on behavior.

ATTENTION AND LEARNING:  Ray Pavloski and his students, in
"Reorganization," describe experimental tests of what happens while
people learn to carry out a purpose. Wayne Hershberger in "Control
Theory and Learning" describes the control theory perspective on
two kinds of learning --instrumental and classical conditioning.
Development:  Frans and Hedwig Plooij describe their observations
of the development of levels of control capability in chimpanzee
and human infants in "Developmental Transitions as Successive
Reorganizations of a Control Hierarchy."

SOCIAL BEHAVIOR:   In "Purposive Collective Action," Clark McPhail
and Chuck Tucker suggest how many control systems, acting together,
can manage to reach a common purpose.  Tom Bourbon describes how
cooperation can result from independent purposeful behavior of
several individuals in "Invitation to the Dance".

ECONOMIC BEHAVIOR:  Bill Williams describes the application of
control theory to purposeful economic behavior in "The Giffen
Effect."  He  shows how people  can violate the "law of demand" (by
increasing consumption of a product whose price increases) without
violating their nature as purposeful systems.

CLINICAL:  David Goldstein in "Clinical Usages of Control Theory"
discusses how he has used control theory in his own clinical
practice.

CONTROL THEORY CONCEPTS:  Ed Ford points out some PCT concepts that
can be difficult to understand because they differ from what is
taught by conventional theories.

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Journal Marketing, Sage Publications  Phone orders: (805) 499-0721
2455 Teller Rd, Newbury Park, CA 91320  USA    Fax: (805) 499-0871

  American Behavioral Scientist, Volume 34, Number 1 Sept/Oct 1990
       Stock number 201238               Richard S. Marken, Editor
       Purposeful Behavior; The Control Theory Approach,
___ ea Price for individuals and companies:       @ $11.20 _______
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         PCT Introduction and Resource Guide   Page eighteen

PCT LITERATURE

Cziko, Gary A., "Purposeful Behavior as the Control of Perception:
   Implications for Educational Research." Educational Researcher,
   21:9, (Nov. 92), pp.10-18; 25-27. (Back issue $9)  Publication
   office: Washington DC.  (202) 223-9485.

Gibbons, Hugh., The Death of Jeffrey Stapleton:  Exploring the Way
   Lawyers Think. (1990, 197 pages). Using PCT to explain how
   lawyers think.  Send $10 to Hugh Gibbons, Professor,  Franklin
   Pierce Law Center, Concord, NH, 03301.

McClelland, Kent.,  "Perceptual Control and Social Power."
   Sociological Perspectives, (24 pages. December 1994).  Available
   from the author. Send $5 to: Kent McClelland, Professor,  Dept.
   of Sociology, Grinnell College, Grinnell, IA, 50112.

McPhail, Clark.,  The Myth of the Madding Crowd (1990).  Introduces
   PCT  to explain group behavior.  New York: Aldine de Gruyter.
   See form below.

McPhail, Clark., William T. Powers, and Charles W. Tucker,
   "Simulating Individual and Collective Action in Temporary
   Gatherings."  Computer simulation of control systems in groups.
   Social Science Computer Review, 10:1, (1992)  pp. 1-28.
   Duke University Press: Box 90660, Durham, NC.  (919) 687-3600.

Petrie, Hugh G.,  The Dilemma of Enquiry and Learning (1981).
   Resolving Plato's dilemma with PCT.  University of Chicago
   Press.  Out of print.

Powers, William T., Behavior: The Control of Perception (1973).
   The basic text.  Hawthorne, NY: Aldine de Gruyter.  See below.

Richardson, George P.,  Feedback Thought in Social Science and
   Systems Theory  (1991).  Historical review of systems thinking,
   including PCT.  (Paperback $19.95) ISBN   0-8122-1332-7
   University of Pennsylvania Press.  (800) 445-9880.

Runkel, Philip J.,  Casting Nets and Testing Specimens (1990).
   When statistics are appropriate; when functional models are
   required.  With explanation of PCT.  New York: Praeger.
   (Clothbound, $45)  Order code: C3533 Praeger Publishers,
   P.O. Box 5007, Westport, CT 06881
   Phone: (800) 225-5800,  (203) 226-3571. Fax (203) 222-1502.

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___ ea Behavior: The Control of Perception  by William T. Powers
       Clothbound  ISBN   0-202-25113-6           @ $41.95 _______
       The Myth of the Madding Crowd  by Clark McPhail
___ ea Clothbound  ISBN   0-202-30424-8           @ $47.95 _______
___ ea Paperbound  ISBN   0-202-30375-6           @ $24.95 _______
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         PCT Introduction and Resource Guide   Page nineteen

PCT ANTHOLOGY

VOLITIONAL ACTION, CONATION AND CONTROL

Wayne A. Hershberger, Editor.  Advances in Psychology 62,  (1989).

Available in many academic libraries.

Most of the 25 chapters in this volume relate to PCT, providing
several different perspectives.  Most are written by PCT
developers.  Some are written by traditional psychologists,
critical of PCT, or attempting to relate PCT to and integrate it
with other developments in this diverse field.  The PCT relevant
chapters:

The Synergy of Voluntary and Involuntary Action
           --Wayne A. Hershberger

Volition: a Semi-Scientific Essay
           --William T. Powers

The Physiological Stress of Thwarted Intentions
           --Raymond P. Pavloski

A PCT Analysis of Interference During Social Tracking
           --W. Thomas Bourbon

Behavior In the First Degree
           --Richard S. Marken

Quantitative Measurement of Volition: a Pilot Study
           --William T. Powers

Control Theory and Psychology:
    a Tool for Integration and a Heuristic for New Theory
           --Michael. E. Hyland

The Behavioral Illusion:
    Misperception of Volitional Action
           --J. Scott Jordan and  Wayne  A. Hershberger

Levels of Intention in Behavior
           --Richard S. Marken and William T. Powers

Involuntary Learning of Voluntary Action
           --Richard J. Robertson

A Paradigm Shift in Behavior Therapy:
    From External Control to Self-Control
           --Dennis J. Delprato

Fostering Self-Control: Comments of a Counselor
           --Edward E. Ford

Control Theory Applied to Stress Management
           --David M. Goldstein

Application of Control Theory to Work Settings
           --R. G. Lord and Mary C. Kernan

Effective Personnel Management: An Application of PCT
           --James Soldani

The Giffen Effect: A PCT Resolution of an Economic Paradox
           --W. D. Williams

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___ ea Volitional Action, Conation and Control,   Hershberger, Ed.
       ISBN:  0-444-88318-5                      @ $155.50 _______
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Outside USA: Elsevier Science Publishers B.V.
             P.O. Box 211, 1000 AE  Amsterdam, The Netherlands
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         PCT Introduction and Resource Guide   Page twenty

CONTROL SYSTEMS GROUP

CSG E-MAIL NETWORK: CSG-L
To subscribe to CSG-L, send a message to internet
Address:   LISTSERV@VMD.CSO.UIUC.EDU
Message:   Subscribe CSG-L Firstname Lastname
GSG-L is also available on Usenet under the name:
bit.sci.purposive-behavior

CSG ANNUAL CONFERENCE 1994  (1993 available (and shown below))
CSG conferences are very informal.  These amateur videotapes were
made for a historical record.  Tapes are +" VHS, NTSC, EP speed.

----------------------------------------------------------------
1994 TAPE ONE OF THREE
Bill Powers:     Introductory remarks                0:01 - 0:55
Bill Powers:     Explaining PCT                      0:55 - 1:15
Rick Marken:     Controlling the stress of controlling
                                                     1:15 - 2:49
Powers, Bourbon: Report on Wales conference          2:49 - 3:34
Tom Bourbon:     a: Modeling: How we do it.
                 b: Modeling social interactions     3:34 - 4:46
Dag Forssell:    a: Explanations   b: Memory         4:46 - 5:41

1994 TAPE TWO OF THREE
LeEdna Custer, Ed Ford, George Venetis and Joe Sierzenga:
                 Discipline for Home and School      0:01 - 3:44
Dick Robertson:  PCT applications in Psychotherapy
                 - one approach                      3:44 - 4:50
Rich Thurman:    Virtual Reality                     4:50 - 5:37

1994 TAPE THREE OF THREE
Michael Acree:   Problems of scale
                 in science and society              0:01 - 0:57
Phil Runkel:     About Statistics                    0:57 - 1:33
Bill Powers:     Going up a level                    1:33 - 2:35
Brent Dennis:    Use of Self                         2:35 - 3:27
Tom Bourbon:     PCT in education                    3:27 - 4:13
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1993 TAPE ONE OF THREE
Chuck Tucker:    Planning of presentations.          0:01 - 0:55
Bill Powers:     The dispute over Control Theory.    0:55 - 2:12
Bob Clark:       Comments.                           2:12 - 2:30
Bill Williams:   PCT and the deficit.                2:30 - 3:32
Rick Marken:     The Control System from inside.     3:32 - 4:05
Dag Forssell:    Four short presentations.           4:05 - 5:16
Bob Clark:       Demonstrations                      5:16 - 5:56

1993 TAPE TWO OF THREE
Gary Cziko:      Post-Cognitive Psychology and
                 Educational Leadership.             0:01 - 0:56
Ed Ford:         How I teach PCT.                    0:56 - 2:00
Dick Robertson:  Perspectives.                       2:00 - 2:42
Clark McPhail:   The dark side of purpose.           2:42 - 3:43
Dan Miller:      Erving Goffman and Social PCT.      3:43 - 5:19
Kent McClelland: Conflictive Cooperation.            5:19 - 5:57

1993 TAPE THREE OF THREE
D. Schweingruber:Collective locomotion with CROWD    0:01 - 0:41
Tom Bourbon:     Person-Model Interactions:
                 Interference, Control of Another,
                 Countercontrol & Conflict.          0:41 - 1:24
Michelle Duggins-Schwartz:
                 When is helping helping?            1:24 - 2:38
Martin Taylor:   Language and learning.              2:38 - 3:40
Wayne Hershberger: Request for PCT ideas.            3:40 - 4:27
Banquet                                              4:27 - 4:33
Business Meeting                                     4:33 - 5:44
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Tape series are $30 per set of three tapes, as shown on order
form for Purposeful Leadership, above. Individual tapes may be
ordered for $10 each.
                           - END -