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Article #233

New Product Announcement

#233
From: Marshall Schaffer
Date: Fri, 17 Dec 1993 13:07
120 lines
4120 bytes
New product announcement

Software Internationalization - Theory and Practice
(with examples from Microsoft(R) Windows(TM))


This video tape is written by and stars Dr. Bill Hall,
one of the industry's leading experts on software
internationalization.  It is 80 minutes in length.

The video tape meets the needs of companies designing
and selling products in the world market.  Not just
software companies, but also companies with
international operations or divisions / subsidiaries.

It presents information useful not just to engineers,
but also to other people who need to know about
internationalization:
*	top and middle management
*	marketing
*	sales
*	S/W test and Quality Assurance
*	publications

The tape has a motivational introduction that explains
why the world market is financially important and why
products must be designed with it in mind.  It also
presents an overview to the world's languages and
writing systems, since many people (particularly
engineers) are only monolingual or bilingual, and so
people can understand the basis for differing
information display requirements in a variety of
languages, locales and cultures.

Much of the material is presented from a conceptual
point of view, and is therefore operating system and
programming language independent.

As the tape explains, Microsoft Windows is an excellent
platform for the development of localized software.
Many dramatic examples are presented in
*	English and other European languages
*	Arabic
*	Japanese
*	Korean


The tape's presentation and point of view is also
unique.  The tape has an eight part dialog in question-
and-answer format between Dr. Hall and a less
experienced colleague who wants to "do the right
thing."  The role of Dr. Hall's colleague is played by
an intelligent, attractive young woman who is a
graduate of Stanford University's Business School.  She
asks many questions the viewer can identify with.  The
tape is highly watchable, not just a "talking head in a
suit."

The tape has sections on the following topics:

*	Character Sets and Writing Systems
*	Language Modules
*	Locale-dependent information
*	DOS and Windows
*	Keyboards
*	Double Byte Character Set processing
*	Far Eastern Keyboards
*	Tips and Techniques


Comments from those who have seen the video tape

"Excellent.  This tape will set the standard in
presentations of its type."
	Major software company that used to develop
Macintosh software and now also does Windows apps.

"This is the first corporate training tape I have seen
in which I learned something."
	Software engineer at premier showing at San Jose
Software Test Center


Partial List of Clients

*	Novell Corporation

*	Dun & Bradstreet

*	Deloutte, Touche

*	Northern Telecom

*	STAR DEUTSCHLAND GmbH

*	Primavera Systems, Inc.


The video tape is available in a variety of formats.  It
comes with a complete copy of the script and additional
references.

The tape is available from:

InternaX
6 Johnston Way
Scotts Valley, California 95066
U.S.A.

Tel: [001] (408) 438-2270
Fax: [001] (408) 438-8345
E-mail:  70602.3305@CompuServe.com


Interested in becoming a distributor of our products?
Please contact InternaX.

InternaX is a trademark of InternaX.
All other trademarks and registered trademarks are the
property of their respective companies.
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From: 70602.3305@CompuServe.COM (Marshall Schaffer)
Newsgroups: bit.software.international
Subject: New Product Announcement
Date: 17 Dec 1993 14:07:58 +0100
Organization: Technical University of Brno, Czech Republic
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