Article View: bit.software.international
Article #233New Product Announcement
From: Marshall Schaffer
Date: Fri, 17 Dec 1993 13:07
Date: Fri, 17 Dec 1993 13:07
120 lines
4120 bytes
4120 bytes
New product announcement Software Internationalization - Theory and Practice (with examples from Microsoft(R) Windows(TM)) This video tape is written by and stars Dr. Bill Hall, one of the industry's leading experts on software internationalization. It is 80 minutes in length. The video tape meets the needs of companies designing and selling products in the world market. Not just software companies, but also companies with international operations or divisions / subsidiaries. It presents information useful not just to engineers, but also to other people who need to know about internationalization: * top and middle management * marketing * sales * S/W test and Quality Assurance * publications The tape has a motivational introduction that explains why the world market is financially important and why products must be designed with it in mind. It also presents an overview to the world's languages and writing systems, since many people (particularly engineers) are only monolingual or bilingual, and so people can understand the basis for differing information display requirements in a variety of languages, locales and cultures. Much of the material is presented from a conceptual point of view, and is therefore operating system and programming language independent. As the tape explains, Microsoft Windows is an excellent platform for the development of localized software. Many dramatic examples are presented in * English and other European languages * Arabic * Japanese * Korean The tape's presentation and point of view is also unique. The tape has an eight part dialog in question- and-answer format between Dr. Hall and a less experienced colleague who wants to "do the right thing." The role of Dr. Hall's colleague is played by an intelligent, attractive young woman who is a graduate of Stanford University's Business School. She asks many questions the viewer can identify with. The tape is highly watchable, not just a "talking head in a suit." The tape has sections on the following topics: * Character Sets and Writing Systems * Language Modules * Locale-dependent information * DOS and Windows * Keyboards * Double Byte Character Set processing * Far Eastern Keyboards * Tips and Techniques Comments from those who have seen the video tape "Excellent. This tape will set the standard in presentations of its type." Major software company that used to develop Macintosh software and now also does Windows apps. "This is the first corporate training tape I have seen in which I learned something." Software engineer at premier showing at San Jose Software Test Center Partial List of Clients * Novell Corporation * Dun & Bradstreet * Deloutte, Touche * Northern Telecom * STAR DEUTSCHLAND GmbH * Primavera Systems, Inc. The video tape is available in a variety of formats. It comes with a complete copy of the script and additional references. The tape is available from: InternaX 6 Johnston Way Scotts Valley, California 95066 U.S.A. Tel: [001] (408) 438-2270 Fax: [001] (408) 438-8345 E-mail: 70602.3305@CompuServe.com Interested in becoming a distributor of our products? Please contact InternaX. InternaX is a trademark of InternaX. All other trademarks and registered trademarks are the property of their respective companies.
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X-Google-Language: ENGLISH,ASCII-7-bit X-Google-Thread: 110cdc,b893c5d72f9bee0b,start X-Google-Attributes: gid110cdc,public X-Google-ArrivalTime: 1993-12-16 05:18:56 PST Path: arc1-ca.pugleaf.net!gmd.de!xlink.net!howland.reston.ans.net!europa.eng.gtefsd.com!uunet!news.univie.ac.at!aci.cvut.cz!rhino.cis.vutbr.cz!gateway From: 70602.3305@CompuServe.COM (Marshall Schaffer) Newsgroups: bit.software.international Subject: New Product Announcement Date: 17 Dec 1993 14:07:58 +0100 Organization: Technical University of Brno, Czech Republic Lines: 124 Sender: root@rhino.cis.vutbr.cz Approved: insoft-l-moderator@cis.vutbr.cz Message-ID: <2esave$bs3@rhino.cis.vutbr.cz> Reply-To: <insoft-l@cis.vutbr.cz>