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Yourdon, Rubin, Jones and Other Experts Speak at ASM�97 Software Metrics 
Conference

The International Conference on Applications of Software Measurement 
(ASM) is set for Atlanta Georgia October 27-31, 1997--featuring top 
software engineering experts, plus software practitioners who are using 
measurement to gauge and improve software quality and performance. 
Featured speakers include Ed Yourdon, Howard Rubin, Capers Jones, Ed 
Weller, Sam Bayer, and CIO of CIGNA Property Casualty Larry Meador. 
Practitioners from Lockheed Martin, Anheuser Busch, SEI, DuPont and other 
software organizations will share their software measurement strategies 
and experiences. 

ASM'97 will cover business IT metrics, measuring outsourced projects, 
Year 2000 issues, metrics for Internet applications, best measurement 
practices, managing with metrics, measuring quality, advanced measurement 
techniques, and more. Delegates can expect to learn how to start a solid 
measurement program or get the most out of existing metrics. ASM also 
provides a dynamic networking program allowing delegates to "link-up" 
with others who share the same interests or are working on similar 
projects. The Measurement EXPO, October 29-30, provides access to leading 
software measurement tools and service providers.

The conference is organized by Software Quality Engineering, a provider 
of software test and evaluation training. Interested parties can view on-
line descriptions of all 40+ presentations at http://www.sqe.com. Printed 
brochures are also available by calling 800-423-8378.