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'mktg' is a non-traditional marketing agency

'mktg'
NASDAQ: CMKG
http://www.mktg.com

LD Micro Conference Presentation
http://tinyurl.com/5k8zns

The world has changed (and so should your agency)

The days of relying on a traditional marketing campaign to reach a captive 
audience are over.  Today, your audience chooses when and where to get on 
the Web,

check email, text friends, watch TV, visit a store, or talk to others about 
shopping.

Reaching this ever elusive target takes non-traditional thinking-and an 
exemplary non-traditional agency.


Together, let's build your network of brand advocates.

 'mktg' is a non-traditional marketing agency with broad experience in brand 
strategy, digital marketing, sales and consumer promotions, as well as

experiential, sports, relationship and buzz marketing.

Basically, we figure out how to reach your customers online, offline and in 
store lines.  More importantly, we help you turn customers into a network of

brand advocates who not only look for your products, but also persuade 
others to look for them.

Take a look at all that 'mktg' has to offer, and let's get started building 
your brand advocate network.


ABOUT US

We've been doing non-traditional marketing before there was a name for it.

Experiential marketing.  Digital marketing.  Social marketing.  Even before 
they had names, we were doing them for such clients as Diageo, Pepsi and

Nintendo.

As a pioneering alternative marketing company, we push beyond the boundaries 
of traditional media to create networks of brand advocates.  These advocates

become not only loyal long-term customers, they also influence the purchase 
decisions of other targeted customers.  Which means they help create even 
more

brand advocates.

To build and cultivate these brand advocate networks, we generate a wide 
variety of touch points-offline, online and everywhere in between-that 
enable

clients to connect customers to their brand and to each other 
simultaneously.


WHAT WE DO

More than just connecting brands to customers, we help create advocates who 
are intensely loyal to a brand.  These advocates share their loyalty with

others-which expands the network of brand advocates even further.  All of 
which leads to increased awareness and sales, and greater return on 
investment.

To build this brand advocate network, we use all forms of alternate 
marketing and media-including sales and retail marketing, engagement 
marketing, digital

marketing, buzz marketing and more.  This ensures that the right messages 
are delivered to the right people at the right times.  We then use the 
latest

technologies and information systems to gauge and measure results, and 
fine-tune our programs to maximize effectiveness.


STRATEGIC MARKETING
Sales/Retail Promotion
Marketing Planning
Shopper Marketing
Brand Identity
Media

INTERACTIVE
Engagement Marketing
Target Recruitment
Database Management
Event Management

EXPERIENTIAL
Mobile
Entertainment
Field
PR Events

MULTI-CULTURAL
Hispanic
African American
Asian
Alt. Lifestyle


Networks

When you build a network of brand advocates, you tap into one of the most 
powerful weapons in marketing today: word of mouth.  Because advocates are 
so loyal

to your brand, they influence the purchase decisions of others, and thereby 
help create even more brand advocates, who then influence even more people.

To foster the growth of these brand advocate networks, we develop relevant 
programming and targeted communications that foster dialogue among consumers 
and

the brand, and among consumers themselves.  The result is a range of digital 
and in-person peer-to-peer networks that create greater impact and increased

ROI.


Creative

To convert prospects into advocates, your brand needs stand-out 
creative-online, offline and everywhere in between.

For 00 years, we've been creating award-winning campaigns that transcend 
media boundaries.  Whether it's a buzz-generating viral campaign or a 
show-stopping

exhibition strategy, 'mktg' creative connects to your customers.


Digital

To maintain an ongoing dialogue with customers, your brand needs a strong 
and constant presence in the digital world.  With our broad experience and

award-winning digital marketing expertise, we can give your brand the 
digital presence it needs.  Count on us for online engagement marketing, 
target

recruitment, database management, event management and more.


Experiential

More than ever, today's consumers have the power to say no to communications 
that don't appeal to them-all they have to do is fast forward, tune out, 
walk

away or click to another site.  We have a long and impressive track record 
of creating both in-person and digital experiences that consumers say yes 
to,

whether they're live events that bring a crowd to Cincinnati's downtown 
area, or an online sweepstakes for a private John Legend concert.



Promotional

Increasing sales, new product introductions, brand equity, product 
positioning, corporate imaging: whatever your promotion objectives, we can 
help you

achieve them.  We have diverse experience creating promotion events for 
Diageo, Pepsi, Nintendo and a host of other clients.


Technology

As with its traditional counterpart, non-traditional marketing must be 
steeped in sound strategy.  It also needs to be analyzed, measured and 
proven to

generate tangible results

To do all that, we've built a comprehensive data capture, processing and 
management system that drives marketing strategy, experience design, 
marketing

operations, digital communications and response analysis.


Consulting

If you're looking to build a non-traditional program, our expert consultants 
can help you every step of the way.  They'll work with your internal 
resources

and outside suppliers to ensure that you implement and maintain a seamless, 
cohesive and effective non-traditional marketing program.  Depending on your

needs, we can supply resources and expertise in marketing, creative, sales, 
human resources, field allocation, financial management and more.


Field Activation

Consumers today are tuning out traditional advertising and relying on word 
of mouth to make purchase decisions.  That's why building a brand advocate 
network

at the grassroots level is more important than ever.  Our field activation 
network can help you deliver the right message, at the right time and in the 
right

places nationwide. With our dedicated staff of in-market professionals 
backed by our proprietary marketing information systems, we'll develop 
targeted

campaigns, insights and events in all your local markets.


CLIENTS

A who's who of the nation's leading marketers.  That's what our client list 
looks like.  We've helped companies of all sizes build and expand brand 
advocate

networks by using everything from ground-breaking digital marketing 
campaigns to nationwide street marketing strategies.  Here are just some of 
our clients:

. Diageo
. Pepsi
. Kikkoman
. Nintendo
. Coty
. SAP
. Apple
. BIC
. Boots
. CBS
. Electronic Arts
. Jamba Juice
. Kao Brands
. NCAA
. Nike
. YouTube
. VSP


Case Studies

A Brand with Soul

Baileys challenged 'mktg' to increase awareness and drive trial among urban 
consumers (25-35 / 60% female). The solution had to be creative and it had 
to be

real-to forge a powerful emotional connection through a peak touch point 
experience.

So how to get people thinking of Baileys first when they're chilling with 
friends? Enter multi-platinum soul phenomenon John Legend. 'mktg' crafted 
"Get

Together with John Legend," a national multi-platform initiative featuring:

. A sold-out 25-city John Legend tour with an exclusive Baileys sponsorship 
and omnipresent brand visibility at the venue.
. An exclusive pre-show "sound-check party" for trade and Bailey's adorers
. An online sweepstakes promo with an extraordinarily buzz-worthy grand 
prize-a private John Legend concert for the winner and twenty of her closest

friends
. National radio promo and sweeps spot support plus a John Legend 
responsibility PSA
. PR, Print and outdoor sweeps and concert support
. Promo and sampling events at bars, lounges, and liquor stores

Baileys gets together with urban consumers.
A 360� affinity marketing platform designed to connect a network of 
advocates through an artist who epitomizes the soul of the Baileys brand, 
"Get Together

with John Legend" successfully generated nation-wide awareness, 
consideration, and trial.

The Tour-over 42,000 consumers reached
Data Capture-over 10,000 consumers registered
Lounge and Bar Events-over 16,500 consumers reached
Liquor Stores-over 300 displays
Media-57 million impressions across TV, radio, and print

. Download Baileys Case Study PDF
. Next 'mktg' Case Study: Nintendo



# # #


Revitalizing Downtown Cincinnati

In 2006 the Downtown Cincinnati Corporation asked 'mktg' to develop a 
multi-platform program to reframe downtown Cincinnati in the minds of area 
parents.

'mktg' teamed up with P&G's Tremor to target moms on P&G's vocalpoint 
community site and reposition downtown Cincinnati as a kid-friendly, holiday

destination.

Launched in the fall of 2006, "In Pursuit of Cincinnati" achieved all its 
objectives by late January of 2007. Before and after online surveys document 
a sea

of change in mass perception on a range of issues from crime and safety, to 
how easy it is to park downtown.  Of 6,500 vocalpoint members targeted:

. 4,800 visited downtown during the holidays (74%)
. 975 attended the Downtown Dazzle holiday event (15%)
. 1,100 attended the Light Up the Square holiday event (17%)

Reaching Where Traditional Media Can't

Perception of family friendliness increased 85% among members. But most 
significantly, 58% of vocalpoint members became brand advocates, talking up 
downtown

Cincinnati to 4.2 non-members for a total reach of 15,800 people.


# # #

Baby Phat shows fabulous results

Most fragrance websites are visited only once, at product launch, and then 
never again. When Baby Phat launched Fabulosity, the company charged 'mktg' 
with

changing the one-visit-only behavioral paradigm.

Through a combination of sticky online tactics (wallpapers, IM and desktop 
icons, and other digital downloads), a compelling "Gift of Fabulosity"

sweepstakes, and engaging retail promos (branded candy pop rings), 'mktg' 
was able to drive 16-24 year-old women to sample Fabulosity and enjoy a rich 
site

experience that kept them coming back for more.

The net net?

Baby Phat Fabulosity sold better than J. Lo's Deseo.


Pepsi Regeneration

When Pepsi wanted to do something innovative to celebrate the company's 
connection to the African American community, they called 'mktg.' The 
resulting

initiative celebrated "every day firsts" with a special Black History Month 
calendar available online and at retail locations, heavily-shared 
user-generated

content online, and a Black History sweepstakes.

The net net?

Everyday Firsts made quite an impact on the community with impressions in 
excess of 1.4 million, 2,271 sweepstakes registrations, and 1,751 calendar

downloads.


COMPANY

'mktg' combines the strength of two non-traditional powerhouses, CoActive 
Marketing Group, Inc. and mktgpartners.  With more than 245 employees, 
'mktg'

develops and manages integrated non-traditional marketing programs that 
boost sales and profits for national and local companies.  With offices 
throughout

the United States and Canada, our services include buzz and viral marketing, 
social media and consumer generated media, relationship marketing, 
entertainment

and sports marketing, experiential marketing, event marketing, and 
multi-cultural and urban marketing.

- - -

Charlie Tarzian's Great New Book!
http://www.marketingmasterinsights.com

There are LOTS of great 'mktg' Web Sites!
http://www.locator.net

Neil Callahan - How a marketing firm implemented an enterprise wiki
http://www.networkworld.com/news/2008/062608-how-a-marketing-firm-implemented.html?page=1

'mktg' NASDAQ: CMKG
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'mktg' Message Board
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