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Friend of the environment!

You may be familiar with the publication I founded seven years ago and
publish, The Reader Magazine (www.readermagazine.net), which provides
several hundred thousand of people in Southern California a free,
independent source of news and information.

Although growing numbers know of The Reader, very few know that the
model behind The Reader uses 75% less paper than some of the most
common used direct mail models to reach the same amount of people,
over the same period of time.

100 million trees are consumed every year in the US to provide the
paper for direct mail. If the majority of direct mail worked on the
same business model as The Reader, each year as many as 75 million
trees might be saved every year.

Most owners and chief executives of businesses believe most people
don't care how they choose advertising and if it is harmful to the
environment.

In truth, if the majority of direct mail worked on the same business
model as The Reader, 75 million trees in the US alone would be saved--
that's a staggering sum, and you can actually do something to make
that reality, and it ain't tough.

If you care about the environment, then take 3 minutes to get involved
by going to our online sign up form here:

http://spreadsheets.google.com/viewform?formkey=dFhhMWFMcmUxa0lESGI1X3hBX0s1YlE6MA

Making a difference is free, fast and easy.  When you sign up, you'll
be emailed a callsheet of major businesses, the decision maker,
telephone number along with a script you can use to call to encourage
them to advertise in models like The Reader that use a fraction of the
natural resources of other forms of mail.

Even if you simply leave a message on a decision maker's voice mail,
it may make the difference between that company continuing to use a
wasteful advertising model or choosing a more responsible one.

If you love the earth, and are tired of seeing decisions made that
harm it needlessly, sign up to get involved today!

Regards,

Christopher Theodore
Chief Executive Officer
Noble Media Corporation

Office of the Publisher of The Reader Magazine