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We Can Resolve Conflicts & Unify Business, Social, and Environmental
Interests:

The Sierra Club, Exxon, AFL-CIO, NAACP, Apple Computer, and You have the
future in common.

Today a new era of common interest links the business community,
environmental groups, and the advocates of labor, minorities and the poor.

You wouldn't know it by listening to the rhetoric. But the interests of
all these groups are now vitally linked, as never before.

The reason: our economy is in the midst of a revolution. From the
industrial economy of the past two centuries, a new, knowledge-driven
economy is being born.

o	THE OLD ECONOMY was founded on hunting and gathering physical
resources, then extracting value from them. Its institutions were big,
centralized, generic, conformist, and hierarchical. They were shaped to
help funnel resources quickly through the economy, providing rapid,
short-lived wealth through the depletion of global assets.

o	THE NEW ECONOMY is founded on discovery of knowledge, and its
application to physical resources. To fully tap the wealth of notions, its
institutions are diverse and decentralized. Its authority structure is
horizontal. Its products are small and smart. It emphasizes creativity and
ingenuity, to stimulate enduring wealth, substituting mass with knowledge,
and expanding global assets.

The new economy CAN mean growth that nurtures the environment, jobs that
cultivate creativity, opportunities that harness the untapped potentials
of people of great diversity, and social attitudes that not only tolerate
diversity, but celebrate it.

But the growth of the new, more sustainable economy is hampered by a
complex matrix of policies and attitudes designed for a bygone era. 

o	OUTDATED LAWS regulations, taxes, corporate policies.

o	DECADES-OLD CONFLICTS between activists and business.

o	A focus on BACK-END SYMPTOMS not front-end causes.

Together these constraints subsidize pollution, waste, and inefficiency.
They discourage innovation, penalize savings and investment, and retard
the growth of a dynamic, sustainable economy.

THE MISSION of Global Futures Foundation is to resolve conflicts and unify
business, social, and environmental interests. We do so by helping
discover true common ground, forging productive partnerships, and together
developing programs and policies designed for the next century, not the
last one.

We provide these three services:

1.	Better Laws

We design laws and regulations that are better for both business and the
environment.

Our goal is to reduce environmental compliance costs to below zero.

We don't just theorize. We put theory to practice. Laws by Global Futures
staff now on the books reduce pollution more and save business and
consumers over $28,000 every hour � $250 million a year � compared to
command-and-control alternatives, based on studies by a Big 6 accounting
firm.

FUTURE LAWS CAN SAVE MUCH MORE

The tools that can do so include: Market-based laws. Incentive driven
laws. Policies that promote pollution prevention, knowledge expansion,
savings, investment, and sustainable growth. The very same tools that
stimulate true, lasting economic development.

2.	Better Programs

We help design corporate and public programs that improve environmental
performance by driving down costs for materials, energy, pollution and
waste. 

Our goal is to turn environmental affairs into a profit center. We can
help save as much as 50% on your energy, materials, and waste bills.

We help discover and promote untapped environmental equity � competencies,
products, and processes that are so profitable that no one would think
they could comprise an environmental program.

3.	Better Communication and an End to Conflicts

We design communications strategies that help business and
environmentalists learn from one another.

Our goal is to put an end to business-vs. environment conflicts, and build
deep lasting alliances based on the recognition of underlying common
interests.

THE TOOLS WE USE

UNIQUE COMMUNICATIONS VEHICLES ranging from major speeches and articles,
to environmental reports, to interactive direct mail, newsletters, Email,
and communiques.

STAKEHOLDER processes that bring business people, activists, and other
stakeholders face-to-face in positive settings.

Sophisticated PUBLIC OPINION surveys and analyses, which reveal consumer
niches and public attitudes ignored in the oversimplified "mass consumer"
vs. "green consumer" debate.

CORPORATE IMAGE TRACKING among consumers, activists, leaders, and media.

FUTURES RESEARCH that chart changes in consumer values, consumption,
business trends, and broad cultural attributes.

SAVE UP TO 50% ON ENERGY AND RESOURCE BILLS

Find technologies that cut energy and materials use 20-99%. Implement
pollution and waste prevention strategies with typical annual paybacks of
30% to 200%. Take steps that increase profits by reducing waste in sites
ranging from auto plants to rainforests. Even implement pollution control
strategies that require the elimination, not the expansion, of control
equipment.

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If you would like to "Join Our Inner Circle" or receive a list of our
publications, email us at globalf1.aol.com

Global Futures Foundation
3090 Fite Circle, Suite 203
Sacramento, CA 95827
916-368-5200 voice
916-368-5250 fax
Email globalf1@aol.com

Global Futures Foundation is a project of California Futures Foundation,
the non-profit partner of California Futures. All proceeds from
publication sales support the non-profit research and educational programs
of CFF and Business for the Environment.

Affiliates in Sacramento, CA, Washington D.C., Nashville, and seven
countries.