🚀 go-pugleaf

Please note: This seminar is for executives only. 
             Space is extremely limited.


FOR INFORMATION ON REGISTRATION, PLEASE CONTACT:
Mindy Ha
Program Coordinator
Institute of Management, Innovation & Organization
and Center for Information Technology & Management
554 Barrows Hall
Berkeley CA 94720-1930
ph: 510/643-5316 fax: 510/642-2826
e-mail: citm@haas.berkeley.edu
http://haas.berkeley.edu/~citm



CENTER FOR INFORMATION TECHNOLOGY & MANAGEMENT
UNIVERSITY OF CALIFORNIA, BERKELEY

			Executive Seminar
		DOING BUSINESS ON THE INTERNET - NOW!
			  May 5, 1995

Dear Executive:

The Center for Information Technology & Management (CITM) and the San 
Francisco office of the Computer Power Group invite you to attend our fifth 
ITM Executive Seminar, *"Doing Business on the Internet - Now!,"* on *Friday,
May 5, 1995,* in the Seaborg Room of the Faculty Club, at U.C. Berkeley.

The emerging Information Superhighway has captured the imagination of 
people around the world like nothing else before it. While the press and 
the public engage in "visioning" discussions, there is a growing 
awareness that the final shape of things to come depends on how businesses 
react to the opportunities and challenges. If you are like other senior 
executives, the questions you seek answers for as you contemplate the 
Information Superhighway are: what's in it for us? what should we be 
thinking about now?, and how should we go about it?

Today, answers to these questions are best found in the experiences of 
companies that are actually doing business on what has been hailed by many 
as the prototype of the Information Superhighway - the Internet.

The goal of our all-day executive seminar on Friday, May 5, is to provide
a forum for discussion of business issues relating to electronic commerce.
Our intent is to help attendees develop a frame of reference for making
decisions, based on the experiences of companies that are pioneering 
electronic commerce, by doing business on the Internet - Now!

*James Barksdale*, President and Chief Executive Officer of NetScape 
Communications, the company that has been most closely identified with
bringing the Internet to the public limelight,  will present the keynote
address. Mr. Barksdale will bring to the seminar a remarkable perspective 
on the future of electronic commerce, not only from his present job, but
from his prior experiences as CEO of AT&T Wireless Services (McCaw Cellular),
and COO (and former CIO) of Federal Express during its spectacular growth in
the eighties. 

The keynote address will be followed by three sessions in which pioneering
companies will discuss how they are using the Internet in a variety of ways
from marketing, to distribution, and product design/manufacturing with 
suppliers. *Bill Newlin*, Publisher of Moon Travel Handbooks, will talk about 
how his company is using the Internet to do on-line marketing and information 
dissemination about its product offerings. *Chris Gulker*, Manager of ISV
Relations, Publishing and Media Markets at Apple Computer, and until very
recently, Director of Development at the San Francisco Examiner, will
discuss The Electric Examiner project and the paper's plans for designing
new products for the Internet, and using the Internet as a distribution
channel. *Debbie Schultz*, Technologies Consultant at Hewlett-Packard,
will round out the case study sessions with a presentation on HP's EDX 
system which uses the Internet as the link between HP and its suppliers.

In the afternoon session, staff representatives from CITM's own research 
project with CommerceNet (a consortium of leading companies seeking to 
facilitate the deployment of electronic commerce), will present the results 
of their recent multi-company study "Designing Business Value for Electronic 
Commerce." Following this, seminar participants will be given an opportunity
to apply the ideas they have heard about, and discuss the issues raised,
in break out groups. *Gady Costeff*, a recent Haas graduate and Principal, 
at Interactive Dimensions, will coordinate the break out group sessions and 
the plenary panel discussion, in addition to officiating as our Master of
Ceremonies.

The objective of these CITM executive seminars, is to provide a forum for 
discussion of topical issues in IT management. The series is targetted at 
an audience comprising senior IT and non-IT management executives from around 
the country, but primarily focussed on leading Bay Area corporations. 
Attendance is restricted to 40 to promote dialogue between the attendees 
and the featured speakers. The grand finale to the program is a 
wine-and-hor-d'oeuvre reception that will provide an opportunity for 
participants and guest to network. All proceeds from the seminar go to 
supporting the IT education and research programs at the Walter A. Haas 
School of Business.

Enclosed you will find the program with a reply card. Please fill out the
reply card and fax it to us at 510/642-2826 or send e-mail to 
citm@haas.berkeley.edu. Upon receipt, we will contact you to confirm your
reservation, and then you can mail your registration fee. The fee is $395
if you reserve by Monday, April 24, and $495 thereafter.

We invite you to partake of this exceptional opportunity. If you think the
seminar topic might be of interest to a fellow executive, please refer 
him/her to us or pass on copies of the enclosed program announcement and 
registration form. We look forward to hearing from you.

Sincerely


Jim Spitze					Ed Solomon
Executive Director				Vice President
Center for Information Technology & Management	Computer Power Group


--


DOING BUSINESS ON THE INTERNET - NOW!

Friday, May 5, 1995

The Seaborg Room, Faculty Club
University of California, Berkeley

P R O G R A M

Continental Breakfast & Registration            7:30-8:00

Welcome and Opening Remarks                     8:00-8:15
   William A. Hasler, Dean
       Walter A. Haas School of Business
   James M. Sptize, Executive Director
       Center for Information Technology & Management

   Introduction:  "Business on the Internet"    8:15-8:30
   Master of Ceremonies - Gady Costeff
       Interactive Dimensions

Keynote Address                                 8:30-9:30
   "Internet Commerce: What It Means To You"
   Jim Barksdale, President and CEO
       NetScape Communications

Coffee Break                                    9:30-9:45

Corporate Experience                            9:45-10:30
   "Marketing Over The Internet"
    Bill Newlin, Moon Travel Handbooks

Corporate Experience                            10:30-11:15
   "Delivering (Information) Products Over The Internet"
    Chris Gulker, Apple Computer

Corporate Experience                            11:15-12:00
   "Supply Relationships Over The Internet"
   Debbie Schultz, Hewlett-Packard

Lunch                                           12:00-1:15

Research Perspective                            1:15-2:15
  "The Business Value of Electronic Commerce: Study Results"
    Research staff, Center for Information Technology
    & Management, U.C. Berkeley

Discussion in break-out groups                  2:15-3:15

Coffee Break                                    3:15-3:30

Plenary Session & Critique                      3:30-5:00
   Representatives from each discussion group
   Panel comprising featured speakers

Reception                                       5:00-6:30


----------------
REGISTRATION FEE:
$395 per person if received by April 24
$495 per person if received after April 24

CANCELLATION FEE:
Full refund by April 24
$200 refund April 24-May 1
No refund after May 1

FOR INFORMATION ON REGISTRATION, PLEASE CONTACT:
Mindy Ha
Program Coordinator
Institute of Management, Innovation & Organization
and Center for Information Technology & Management
ph: 510/643-5316 fax: 510/642-2826
e-mail: citm@haas.berkeley.edu
http://haas.berkeley.edu/~citm
554 Barrows Hall
Berkeley CA 94720-1930


--

Doing Business on the Internet - Now!
Friday, May 5, 1995

About the featured speakers

James L. Barksdale
President & Chief Executive Officer, Netscape Communications Corporation

Mr. Barksdale is President & Chief Executive Officer of Netscape
Communications Corporation. In this position since January 1995, he oversees
all aspects of the growing Internet software company, whose goal is to provide
open software to enable people and companies to exchange information and
conduct commerce over the Internet, and other global networks. Previously, Mr.
Barksdale served as President & Chief Operating Officer of McCaw Cellular from
1992, rising to become CEO of AT&T Wireless Services , following the merger
with AT&T. Prior to McCaw, Mr. Barksdale spent 12 years with Federal Express,
first as Chief Information Officer overseeing the development and
implementation of Fedex's renowned customer service and package tracking
systems, and for the next ten years as its Executive Vice President and Chief
Operating Officer. During his time as COO of Federal Express, the company grew
seven-fold in revenues and won the Malcolm Baldridge National Quality Award.

Gady Costeff
Principal, Interactive Dimensions

Mr. Costeff is co-founder of Interactive Dimensions, an Internet consulting
company. Its clients include Bank of America, Charles Schwab & Co., and
Pacific Bell, among others. He regularly conducts seminars and speaks about
the business development of the Internet, and is engaged in on-going research
into the innovative uses of the Internet for competitive advantage. Mr.
Costeff  is a recent MBA from the Haas School of Business at U.C. Berkeley.

Chris Gulker
Manager of ISV Relations, Publising and Media Markets, Apple Computer

Mr. Gulker recently joined Apple Computer in a new group charged with making
the now and future Mac the best platform for publishing. Prior to Apple, Mr.
Gulker was Director of Development at the San Francisco Examiner, where he
launched The Electric Examiner, the paper's World Wide Web edition. As an
Examiner picture editor, he led its pioneering desktop publishing and digital
imaging projects. 

Bill Newlin
Publisher, Moon Travel Handbooks

Raised in the U.S. foreign service, Bill Newlin has travelled extensively in
Asia, Central America, Europe, and the Middle East. He co-researched and
edited the first guide to independent travel in China, China Off the Beaten
Track, then spent eight years as book editor in New York before returning to
travel publishing as editorial director of Odyssey Guides, Hong Kong, in 1990.
Since 1991 Newlin has been publisher of Moon Travel Handbooks, a series of
over 50 comprehensive travel guides covering Asia and the Americas.

Debbie Schultz
ME Technologies Consultant, Hewlett Packard

Ms. Schultz has been with Hewlett-Packard since 1988. Serving first as Product
Designer  in the CPCD division, Ms. Schultz also participated in supplier
qualification and selection. Now she works for HP's Corporate Engineering Team
as Mechanical Engineering Technologies Consultant, developing productivity
tools and processes which improve the product generation processes. 








-- 
Gady Costeff
Principal, Interactive Dimensions
costeff@i-dimensions.com
Phone: (415) 552-3859
Fax: (415) 255-9777