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Article #1770

Canada wines at liquor, restrnts mktg conference

#1770
From: forecast
Date: Sun, 04 Aug 1996 00:00
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Canadian wines and foods added to HosBev'96, 15th National Marketing 
Forecast Conference on wine, liquor, drinks,cider, waters, restaurants, 
hotel and resorts, Hospitality Beverages - Washington, D.C September 20. 

The conference has a few program openings for presentations and exhibits 
on the commercial side of marketing wines, spirits, hotel and restaurant 
beverages in the U.S. (Wineries, distillers, marketers and hotel and 
restaurant suppliers especially invited.)Oriented toward forecasting the 
near future of beverage and hospitality business in the U.S.

Added program items:

- A role for Canadian foods, beverages, styles in the U.S. market.

- Wines from fruits other than grapes -- apple "wines" (not cider which 
was already on the agenda).

- Probable coming trends (or perhaps short-time profitable fads) in 
beverages and in restaurant styles.

- Presentation and workshop on early determination of whether a 
phenomenon is a trend or just a fad, and if a fad, whether and how to 
capitalize on it. There will be several past trends and fads to 
demonstrate the analytic methodology, and several here-and-now phenomena 
(such as burritos, merlot) and likely prospects (such as selected "apple 
wines"), etc.

To propose a paper or exhibit, or to inquire about registration:

trends@micom.com  or (202) 223-9744  (FAX) 202-686-6427 or see near the 
bottom of the long text-only page:  http://www.nicom.com/~trends
-- 

Wine Industry News Inc - The TrendsAnalytics Group market trends forecast 
research - Est. 1966 - The Pursglove Wine & Spirits Review for the Trade; 
Class Act-The Review of Confident Living, research reports and custom 
consultation. Suite 726    2025 Pennsylvania Avenue., N.W., Washington, 
D.C.  20006      Tel: (202) 223-9744  Fax:  686-6427 e-trends@nicom.com  
  http://www.nicom.com/~trends
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From: forecast <forecast@wizard.net>
Subject: Canada wines at liquor, restrnts mktg conference
Date: 1996/08/04
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