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Article #397

The Body Shop Canada opens online retail shop

#397
From: Hewitt & Johnston Consultants
Date: Mon, 25 Mar 1996 00:00
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The Body Shop Canada has launched a new World Wide Web site that 
combines information about their STOP Violence Against Women campaign 
with a chance for visitors to the site to find out more about a NEW 
Product.  Accessing the site will also offer the opportunity to obtain a 
DISCOUNT COUPON and a FREE SAMPLE via the Internet.

The site can be reached at http://www.yellowpages.ca/bodyshop/index.htm.

Since 1993, The Body Shop Canada has worked to help STOP Violence 
Against Women in communities from coast-to-coast.  Thanks for the 
support of Canadians, the company has raised more than $250,000 for 
violence prevention and recovery programs. Donations have supported 
violence prevention programs sponsored by the YWCA of Canada and The 
Canadian Women's Foundation, and have enabled 88 survivors of violence 
to experience the power of Outward Bound's Women of Courage program. The 
Body Shop Canada's STOP Violence Against Women campaign has been awarded 
the United Nations Grand Award for effectively addressing an issue of 
vital concern to the UN.

The Body Shop's powerful 1996 campaign -- EXPECT RESPECT! STOP Violence 
Against Women -- is taking place from now until March 24, 1996 at all 
115 The Body Shops across Canada -- and continuing online after that.  
The EXPECT RESPECT campaign is raising awareness of the prevalence of 
violence against young women and the need to develop solutions, and is 
also raising crucial funds to support violence prevention programs in 
Canada.

During the campaign, The Body Shop is offering FREE youth-oriented 
broadsheets detailing facts about healthy relationships, providing 
information on how to get or give help, and showing examples of positive 
action to STOP Violence Against Women.  An informative pamphlet, geared 
to adults, explains the startling realities facing today's youth and 
offers suggestions on how they can help.  Visit The Body Shop nearest 
you to pick up campaign material and find out how you can Speak Out and 
Take Action to Stop Violence Against Women.

The Internet site also introduces their NEW Vitamin E Body Lotion -- a 
light, floral fragranced body lotion which provides a source of vitamin 
E to help protect the skin and improve its condition.  Visitors to The 
Body Shop Canada can print off a coupon entitling them to a FREE 30 ml 
sample of the product in Canada.  And, if the visitor E-mails their 
comments to The Body Shop Canada, they'll receive an additional coupon 
for a 10% discount off their next $20 or more purchase at participating 
locations of The Body Shop in Canada.

This is the first offer of its kind made by The Body Shop Canada.

The Body Shop Canada Internet site was developed in conjunction with 
Hewitt and Johnston Consultants.  For development inquiries, please 
contact Mike Johnston, Mark Johnston, or George Irish.  Tel: (416) 
588-7780, Fax: (416) 588-7156, E-mail: hjc@io.org, Web site: 
www.io.org/~hjc/index.html.
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From: hjc@io.org (Hewitt & Johnston Consultants)
Subject: The Body Shop Canada opens online retail shop
Date: 1996/03/25
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