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Started by Alan Sharpe
Wed, 18 Mar 1998 00:00
34 ways to create a memorable slogan.
Author: Alan Sharpe
Date: Wed, 18 Mar 1998 00:00
Date: Wed, 18 Mar 1998 00:00
117 lines
3535 bytes
3535 bytes
34 ways to create a memorable slogan. 1. Ask a question DOES SHE OR DOESN'T SHE?--CLAIROL 2. Show your unique commitment WE TRY HARDER--AVIS 3. Explain product superiority TAKES A LICKING AND KEEPS ON TICKING--TIMEX 4. Evoke a benefit in a fresh way LET YOUR FINGERS DO THE WALKING--YELLOW PAGES 5. Use an emotive call to action REACH OUT AND TOUCH SOMEONE--AT&T 6. Use an evocative call to action PUT A TIGER IN YOUR TANK--ESSO 7. Use an imperative call to action JUST DO IT--NIKE 8. Use a one-word call to action THINK--IBM 9. Use a cheeky call to action LET US TAN YOUR HIDE--CRISBY FRISIAN FUR CO. 10. Re-visit a familiar call to action REACH OUT AND BUST SOMEONE--CRIME STOPPERS 11. Link a product feature with an abstract need A DIAMOND IS FOREVER 12. Link a feature with your address WE CORNER THE MARKET--IRVING RIVERS LTD. 13. Combine a feature and a benefit in the same phrase MAKE YOURSELF AT HOME--IKEA 14. Declare a superlative feature THE WORLD'S #1 SELLING FINANCIAL SOFTWARE--QUICKEN 15. Make a compelling promise THE WORLD ON TIME--FEDERAL EXPRESS 16. Be whimsical IT'S THE REAL THING--COCA COLA 17. Say it staccato SOOTHES. CLEANSES. REFRESHES. 18. Use a two-fold delivery with a twist COMMON SENSE. UNCOMMON RESULTS.--DAVID INGRAM AND ASSOCIATES. 19. Address a specific need FOR WOMEN WHOSE EYES ARE OLDER THAN THEY ARE--ROBERT POWERS SKIN CREAM 20. Be abstract but client-centred AFTER ALL, IT IS YOUR INFORMATION--AUTHENTEX SOFTWARE 21. Describe your product in a novel way LIQUID JEWELRY--LORR LABORATORIES NAIL POLISH 22. Link company name to product benefit NEVER FORGETS--ELEPHANT MEMORY SYSTEMS 23. Suggest the cost of not using your product RAISE YOUR HAND IF YOU'RE SURE--SURE DEODORANT 24. Be grotesque to make a point WEARS LIKE A PIG'S NOSE--MEN'S OVERALS, W. M. FINCK & CO. 25. Turn a current business maxim on its ear THINK SMALL--VOLKSWAGEN 26. Link a well-known phrase with your product benefit UNDERSTANDING COMES WITH TIME--TIME MAGAZINE 27. Brag about yourself WE TAKE THE WORLD'S GREATEST PICTURES--NIKON 28. Brag about your product and your client YOU AND BETTY CROCKER CAN BAKE SOMEONE HAPPY--BETTY CROCKER 29. Take a breath and say it all FINEST ANTI-KNOCK NON-PREMIUM GASOLINE EVER OFFERED AT NO EXTRA COST-UNION OIL CO. 30. Describe your service and its #1 benefit in two words ADVERTISING PAYS 31. Personify your product LAUGHS AT TIME--DU PONT PAINT 32. Distill your business into one phrase THE DOCUMENT COMPANY--XEROX CORP. 33. Tie your slogan to your logo GET A PIECE OF THE ROCK--PRUDENTIAL INSURANCE CO. 34. Dare to diff ALAN SHARPE, COPYWRITER ------------------------------------------- Advertising | Direct Marketing Sales Literature | Slogans & Names 475 Bank Street Unit 11 Ottawa ON K2P 1Z2 Voice 613.795.5537 alan@sharpecopy.com Fax 613.234.5537 http://www.sharpecopy.com
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