Thread View: can.org.cata
1 messages
1 total messages
Started by Alan Sharpe
Sun, 15 Mar 1998 00:00
TIP: 34 ways to write a slogan.
Author: Alan Sharpe
Date: Sun, 15 Mar 1998 00:00
Date: Sun, 15 Mar 1998 00:00
116 lines
3544 bytes
3544 bytes
34 ways to write a slogan. 1. Ask a question DOES SHE OR DOESN'T SHE?--CLAIROL 2. Show your unique commitment WE TRY HARDER--AVIS 3. Explain product superiority TAKES A LICKING AND KEEPS ON TICKING--TIMEX 4. Evoke a benefit in a fresh way LET YOUR FINGERS DO THE WALKING--YELLOW PAGES 5. Use an emotive call to action REACH OUT AND TOUCH SOMEONE--AT&T 6. Use an evocative call to action PUT A TIGER IN YOUR TANK--ESSO 7. Use an imperative call to action JUST DO IT--NIKE 8. Use a one-word call to action THINK--IBM 9. Use a cheeky call to action LET US TAN YOUR HIDE--CRISBY FRISIAN FUR CO. 10. Re-visit a familiar call to action REACH OUT AND BUST SOMEONE--CRIME STOPPERS 11. Link a product feature with an abstract need A DIAMOND IS FOREVER 12. Link a feature with your address WE CORNER THE MARKET--IRVING RIVERS LTD. 13. Combine a feature and a benefit in the same phrase MAKE YOURSELF AT HOME--IKEA 14. Declare a superlative feature THE WORLD'S #1 SELLING FINANCIAL SOFTWARE--QUICKEN 15. Make a compelling promise THE WORLD ON TIME--FEDERAL EXPRESS 16. Be whimsical IT'S THE REAL THING--COCA COLA 17. Say it staccato SOOTHES. CLEANSES. REFRESHES. 18. Use a two-fold delivery with a twist COMMON SENSE. UNCOMMON RESULTS.--DAVID INGRAM AND ASSOCIATES. 19. Address a specific need FOR WOMEN WHOSE EYES ARE OLDER THAN THEY ARE--ROBERT POWERS SKIN CREAM 20. Be abstract but client-centred AFTER ALL, IT IS YOUR INFORMATION--AUTHENTEX SOFTWARE 21. Describe your product in a novel way LIQUID JEWELRY--LORR LABORATORIES NAIL POLISH 22. Link company name to product benefit NEVER FORGETS--ELEPHANT MEMORY SYSTEMS 23. Suggest the cost of not using your product RAISE YOUR HAND IF YOU'RE SURE--SURE DEODORANT 24. Be grotesque to make a point WEARS LIKE A PIG'S NOSE--MEN'S OVERALS, W. M. FINCK & CO. 25. Turn a current business maxim on its ear THINK SMALL--VOLKSWAGEN 26. Link a well-known phrase with your product benefit UNDERSTANDING COMES WITH TIME--TIME MAGAZINE 27. Brag about yourself WE TAKE THE WORLD'S GREATEST PICTURES--NIKON 28. Brag about your product and your client YOU AND BETTY CROCKER CAN BAKE SOMEONE HAPPY--BETTY CROCKER 29. Take a breath and say it all FINEST ANTI-KNOCK NON-PREMIUM GASOLINE EVER OFFERED AT NO EXTRA COST-UNION OIL CO. 30. Describe your service and its #1 benefit in two words ADVERTISING PAYS 31. Personify your product LAUGHS AT TIME--DU PONT PAINT 32. Distill your business into one phrase THE DOCUMENT COMPANY--XEROX CORP. 33. Tie your slogan to your logo GET A PIECE OF THE ROCK--PRUDENTIAL INSURANCE CO. 34. Dare to diff -- ________________________________________ ALAN SHARPE, COPYWRITER Advertising | Direct Marketing Sales Literature | Slogans & Names 475 Bank St Unit 11 Ottawa K2P 1Z2 Voice 613.795.5537 Fax 613.234.5537 alan@sharpecopy.com http://www.sharpecopy.com
Thread Navigation
This is a paginated view of messages in the thread with full content displayed inline.
Messages are displayed in chronological order, with the original post highlighted in green.
Use pagination controls to navigate through all messages in large threads.
Back to All Threads