🚀 go-pugleaf

Last week, I went to a suburban location where I'd normally expect to
pick up a Reader's Guide and was surprised to find a Chicago Reader. I
went to a second suburban location to look for a Reader's Guide; the
proprieter told me that the paper had been discontinued.

I still have my August 3 Reader's Guide. There's no mention that it was
the final edition. In fact, the Classified section still shows the old
rate card telling one how to place an ad that also runs in the Reader's
Guide.

In the August 10 Chicago Reader, there's a paragraph in the Letters
section noting that the Reader's Guide was discontinued.

Now that the Chicago Reader circulates throughout the metropolitan area,
I can't imagine that it raises the advertising rates all that much. They
never managed to distribute more than a few thousand papers in the
suburbs, total. Some suburbs got a few hundred papers. The Chicago
Reader doesn't circulate at all on the city's southwest side. It's still
primarily a newspaper distributed along the north lakefront, with
incidental distribution elsewhere in the city and a few in suburbs.