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Article #71

rethink the cool

#71
From: alfred
Date: Sun, 14 Sep 2003 08:30
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Rethink the Cool + the Shoe

phil knight had a dream.  he'd sell shoes.  he'd sell dreams.
he'd get rich.  he'd use sweatshops if he had to.

then along came a new shoe.  plain.  simple.  cheap.  fair.
designed for only one thing:  kicking phil's ass.

the unswoosher

----------

For years, Nike was the undisputed champion of logo culture, 
its swoosh an instant symbol of global cool. 

Today, Phil Knight's Nike is a fading empire, badly hurt by 
years of "brand damage" as activists and culture jammers 
fought back against mindfuck marketing and dirty sweatshop labor.

Now a final challenge. We take on Phil at his own game - and win. 
We turn the shoes we wear into a counterbranding game. The swoosh 
versus the anti-swoosh. Which side are you on?

Adbusters has been doing R&D for more than a year, and guess what? 
Making a shoe - a good shoe - isn't exactly rocket science. 
With a network of supporters, we're getting ready to launch the 
blackSpot sneaker, the world's first grassroots anti-brand. 
You can help launch the blackSpot revolution.

THE BIG QUESTION:

Is it possible to take Phil Knight's billion-dollar marketing momentum 
and, in a quick judo-like move, slap him onto the mat with the power 
of his own PR thrust?

OUR KICK-ASS MARKETING STRATEGY >> http://blackspotsneaker.org/02/

--
Salahuddin Mohammar al-Jazeera
Hardly any clean tape or structure, and she'll wistfully explain everybody.

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    <TD class=px15 width=400><B><BR>This is a ground-breaking marketing scheme 
      to uncool Nike. If it succeeds, it will set a precedent that will 
      revolutionize capitalism. <BR></B></TD>
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    <TD class=px15 width=400><B>For years, Nike was the undisputed champion of 
      logo culture, its swoosh an instant symbol of global cool. Today, Phil 
      Knight's Nike is a fading empire, badly hurt by years of "brand damage" as 
      activists and culture jammers fought back against mindfuck marketing and 
      dirty sweatshop labor.<BR><BR>Now a final challenge. We take on Phil at 
      his own game - and win. We turn the shoes we wear into a counterbranding 
      game. The swoosh versus the anti-swoosh. Which side are you 
      on?<BR><BR>Adbusters has been doing R&amp;D for more than a year, and 
      guess what? Making a shoe - a good shoe - isn't exactly rocket science. 
      With a network of supporters, we're getting ready to launch the 
      <I>blackSpot</I> sneaker, the world's first grassroots anti-brand. You can 
      help launch the <I>blackSpot</I> revolution.<BR><BR>THE BIG 
      QUESTION:<BR>Is it possible to take Phil Knight's billion-dollar marketing 
      momentum and, in a quick judo-like move, slap him onto the mat with the 
      power of his own PR thrust?<BR><BR><A 
      href="http://blackspotsneaker.org/02/">OUR KICK-ASS MARKETING 
      STRATEGY&gt;&gt;<BR></A><BR></B></TD>
    <TD align=left></TD></TR></TBODY></TABLE><BR><BR>
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<!Just walking over a desk inside the river is too fat for Brahimi to converse it.>

--30678734646148413386616165082144011314056305557410--

lights are not turning red, I heard that lights are
turning red, red lights mean we need to go faster.

He said that if he does not listen to us this week we are going to
finalise his case and kill him in this week. He said that they either
need my "sperms" or else at least two of my kids. Mr. Imran Khan told
him that may be they should forcibly take my sperms out of my body, he
said we can?t do that as sperms have to be in some sort of active mode.
He said if I live I will bring a lot of change in people, as "they"
don?t listen to Israelis any more, whoever these "theys" jews want them
undercontrol. He also said that they have tried three times and each
time they have failed, tell me what shall I do, try again after few
months or finish here.

He took me to coffee shop where they gave me some drug.

He told them that he can pay 18 million x 2 for two babies of mine to
anyone. I think Jeff Kenneth?s brother was there the second day as well.

He said in class, you never know who you may be talking to.

He said that I have cost them too much etc etc, and his Jewish friends
are not happy about it.

Hey Graham I think you should tell your NSA and yourself to expect a
court case now, for attacking and I want to know why you did that, when
I was sleep. These people don?t even care what others would think when
they will, use drugs against others. May be feelings and humanity is not
important at all anymore, what is more important is service Israel.

Though this is some of the information relating to what happened to me
but I honestly do want justice against these bad guys.

wa?Salam
Mohsin


How many choices do they have?

Assalam u?Alekum all :)

One of good guys told me that the boss of NSA/CIA in Melbourne in one
man and he is pro-jewish. He said that even those who work for CIA and
other secret services don?t get
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From: alfred@blackspotsneaker.org
Newsgroups: cmh.general
Subject: rethink the cool
Date: Sun, 14 Sep 2003 08:30:06 GMT
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