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Oracle Database 11g Adoption Continues Across All Industries
A recent review of customers who are upgrading to Oracle Database 11g finds 
significant benefits in new features and capabilities in the release and 
concludes that Oracle Database 11g is helping simplify computing 
environments, lower cost and risk, and provide greater choice and 
flexibility. 

Making Meaning from Data
Eli Lilly and Company is utilizing the semantic Web capabilities of Oracle 
Database 11g to facilitate the integration of data in the company��s 
pharmaceutical discovery business. Semantic technologies are designed to 
extend the capabilities of information on the Web and enterprise systems to 
be networked in meaningful ways.

Matching Spatial with Business Needs
First American Spatial Solutions supplies businesses and consumers with 
valuable property-related information products. First American has upgraded 
its land parcel database to Oracle Database 11g and the Oracle Spatial 
option to combine parcel boundaries, address information, and other 
property characteristics with exact latitude and longitude. The company 
adopted Oracle Database 11g because of the large volume of spatial data it 
processes and the ability to better integrate its business and spatial 
data. 

Pinpointing Details in Spatial Data
Intermap Technologies creates uniform high-resolution 3D digital models of 
the Earth��s surface. The company is remapping entire countries and 
building uniform national databases consisting of elevation data and 
geometric images of unprecedented accuracy to be used within commercial 
applications such as energy, engineering, personal navigation, wireless 
communications, and insurance risk assessment, among others. Intermap��s 
data is stored, managed, and secured using Oracle Database 11g and the 
Oracle Spatial option. Intermap��s multi-terabyte database is protected 
using Oracle Active Data Guard option that replicates transactions to a 
mirrored system at Intermap��s disaster recovery site. 

Managing Medical Images
Novartis is using the new DICOM data type in Oracle Database 11g as part of 
a solution for managing a centralized, standardized repository of medical 
image data during clinical trials. This solution, provided by IBIS Inc., 
facilitates image and metadata access, reduces costs, and enables data 
sharing and collaboration. 

��Customers are adopting Oracle Database 11g to run their core business 
applications,�� said William Hardie, vice president of database product 
marketing, Oracle. ��The customers highlighted here are excellent examples 
of innovative features in Oracle Database 11g benefiting business users.��

Learn how Oracle Database 11g can help your business grow and change with 
confidence.


http://www.oracle.com/newsletters/information-indepth/database-insider/nov-08
/adoption.html?msgid=7118691 
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