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Article #67

Re: Netflix stinks!!!

#67
From: bearclaw
Date: Mon, 19 Apr 2004 01:34
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In article <JrFgc.20604$A_4.3067@newsread1.news.pas.earthlink.net>,
 "Dark Knight" <fenderbender@earthlink.net> wrote:

> Increasing prices doesn't automatically translate into increased revenue.
> It can actually have the opposite effect.

That's what I meant by risky. OTOH, risk is part and parcel of doing 
business. Although the company has been very conservative with its money 
(no debt, reinvesting its profit back into the business, and so on), I 
don't think Netflix has any other realistic means of raising funds to 
cover capital investment necessary for growth. Wal-Mart can draw from 
its retail revenues, for instance, much like Microsoft draws from its 
Windows revenues to support the Xbox.

> If a cookie costs $1 you'll probably buy one.  Raising the price to $5 will
> insure the store will sell none, reducing their cookie profit to zero.

It depends on how good the cookie is, whether it's available anywhere 
else and so on. Some people, like me, will continue with Netflix because 
they feel it's still a good deal. New customers will still continue to 
try it out. And some, like the OP, will abandon the service to try 
another. If Netflix's cookie is better than the others--and I think it 
is--the company will succeed.
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From: bearclaw@cruller.invalid
Newsgroups: co.consumers,alt.consumers.experiences,misc.consumers
Subject: Re: Netflix stinks!!!
Organization: OverStimulated
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Date: Mon, 19 Apr 2004 01:34:34 GMT