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Technology/Engineering Management, Inc.

  ------------------------------------------------------------------------

                              TEMI  presents

     Technological Forecasting for Competitive Technology Intelligence

                           November 12-13, 1998

                         Golden (Denver) Colorado

  Workshop tuition of $1195 includes all course materials, breakfast, and
                          lunch for the two days.


        GO TO http://WWW.TEMI.COM/TFWorkshopFlyer.html TO REGISTER
                           or call 303.279.2271

                        
Technology/Engineering Management, Inc., a Colorado-based technology
management consulting and research firm, announces a workshop on
Technological Forecasting for Competitive Technology Intelligence.
In this intensive 2-day workshop you will learn proven analytical
techniques for:

   o Predicting future directions and likely developments in a given
     technology, and

   o Assessing the technical capability of your competitors.


Course Overview:

    Articulating the present state of the art, assessing competitors'
technological capabilities, and forecasting the direction and rate of
technological advance are critical elements of competitive technology
intelligence.  In this workshop, you will learn proven analytical
techniques for assessing the technical capability of your competitors and
for predicting future directions and likely developments in a given
technology.  The emphasis is on hands-on application of the techniques so
that you may begin implementing them when you return to your firm.  New
this year is a special module on establishing your company's technology
intelligence program.


Who Will Benefit From Attending?

   * Technical professionals
   * R&D managers
   * Managers of technical operations including manufacturing, engineering,
     and product development
   * Marketing professionals in technology companies
   * Strategic technology planners
   * Competitive intelligence practitioners


Course Outline - Day One

   * Technology Forecasting in CTI -- Who?  What?  Why??
        o Technology and competitive advantage
        o Role of technology forecasting in competitive intelligence and
          strategy formulation
        o Taxonomy of technology forecasting methods
        o Dynamics of technological advance and the technology S-curve
        o Technology life cycle

   * Technology Surveillance
        o Scanning
        o Monitoring
        o Tracking

   * CTI Data Collection
        o Primary
        o Secondary
        o Electronic
        o Ethics and legalities of data collection

   * Technology Trend Analysis
        o Types of trends
        o What to forecast?  Selecting forecasting measures
        o Precursor trends/Forecasting by analogy
        o Growth curves (Pearl, Gompertz)
        o Trend extrapolation using simple spreadsheet techniques

   * Technology Substitution/Diffusion Analysis
        o Capital replacement
        o Fisher-Pry substitution
        o Rate of change models
        o Attributes of innovations and their impact on innovation
          diffusion


Course Outline - Day Two

   * Learning/Experience Curves
        o Types of learning/experience curves
        o Application of learning curves

   * Expert Opinion & Judgemental Forecasting
        o Structured interviews
        o Nominal group technique
        o Impact wheels/influence diagrams
        o Delphi technique
        o Morphological analysis
        o Relevance trees
        o Analytic heirarchy process

   * Pushing the CTI Frontier
        o Scenarios
        o System dynamics

   * Establishing Your Technology Intelligence Program
        o Framework for organizing technology intelligence efforts
        o Establishing a highly effective technology intelligence unit in
          large or small firms
        o Tailoring the intelligence process to technology needs
        o Delivering high impact technology intelligence products


About TEMI:

Technology/Engineering Management, Inc. is a consulting and contract
research firm specializing in competitive technology intelligence,
technology forecasting and assessment, and other aspects of technology
management including technology transfer and commercialization. We also
specialize in the application of operations research/management science
techniques to problems in these areas.


What Past Participants Have Said:

   * "Very practial presentation -- focused and fun."

   * "Very impressive in experience, technical knowledge and ability to
     lead a class."

   * "[Dr. Mignogna] knows the material and can present it to all levels
     of learning and knowledge."


About the Course Instructors:

    Richard P. Mignogna, Ph.D., P.E. -- Workshop lead instructor Richard
Mignogna is president of Technology/Engineering Management, Inc. (TEMI).
Dr. Mignogna's career has spanned more than 20 years in industry, academia,
and in government service.  An expert in competitive technology
intelligence (CTI) and technology forecasting (TF), he has taught CTI and
TF workshops internally for Fortune 500 firms and for the Society of
Competitive Intelligence Professionals.  Dr. Mignogna has previously served
as founding director of the Management of Technology graduate program at
the University of Denver and as director of the Technology
Commercialization Program at the National Center for Atmospheric Research
in Boulder, Colorado.  He is a past president of the Colorado Chapter of
the Technology Transfer Society and a founding member of the Rocky Mountain
Chapter of the Society of Competitive Intelligence Professionals.  His wide
ranging technical interests are reflected in his professional memberships
which include the IEEE Engineering Management Society, Institute for
Operations Research and the Management Sciences, American Production and
Inventory Control Society, American Meteorological Society, American 
Association for the Advancement of Science, and the Marine Technology Society.

    Lewis L. House, Ph.D. -- Special guest instructor Lew House was
formerly Director of Technology Intelligence at US West Advanced
Technologies where he established on of the industry's most respected CTI
programs.  Since leaving the baby Bell, he has consulted and taught CTI and
telecommunications courses in the graduate programs at the University of
Colorado and the University of Denver.  Dr. House is a founding member of
the Rocky Mountain Chapter of the Society of Competitive Intelligence
Professionals.


Workshop Details:

   * Tuition:  Workshop tuition is $1,195 for both days and includes all
     course materials, breakfast and lunch on both days, and coffee
     breaks.  Payment may be by check payable to TEMI or by VISA,
     MasterCard, or American Express. Discounts for multiple attendees
     from the same firm -- call for details.

   * Lodging:  Lodging for our out of town guests is available at the Table
     Mountain Inn, a charming inn featuring Southwestern hospitality and
     decor.  Located in the heart of Golden's downtown historic district,
     the Table Mountain Inn is within walking distance of the Coors Brewing
     Company and the Colorado School of Mines.  Special conference rates
     range from $79 to $95 per night depending on accommodations.  Recently
     rated as the "Best Southwestern Resraurant in Denver" the Mesa Bar and
     Grill features a diverse southwestern menu and serves breakfast,
     lunch, dinner, and cocktails.  Be sure to mention the TEMI workshop
     when booking your room.  Free parking is available.  Phone the Table
     Mountain Inn directly at 800.762.9898 (or fax 303.271.0298) for
     reservations.

   * Ground Transportation: The Golden West Commuter shuttle service is
     available for transportation between the hotel and Denver
     International Airport (DIA).  Phone Golden West at 303.342.9300 for
     reservations.  Their desk is located on the main (4th) level of the
     main terminal building at DIA.  For those wishing to rent a car, the
     Table Mountain Inn offers free parking for its guests.  And, anyone
     able to stay for the weekend should be able to enjoy the fall scenery
     in the high country.

           GO TO http://WWW.TEMI.COM/TFWorkshopFlyer.html TO REGISTER
                            or call 303.279.2271


  ------------------------------------------------------------------------
                  Technology/Engineering Management, Inc.
      P.O. Box 16490  ~  306 Berthoud Way  ~  Golden, Colorado 80402
    Phone: 303.279.2271  ~  Fax: 303.279.2282  ~  Email: info@temi.com

                         



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