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QED Rates Apple Macintosh #1 in Education Market Share, #1 in Purchase
Intent

Macintosh Installed Base Up 5 Points Over Last Year

CUPERTINO, California--Aug. 5, 1996--New market research shows that 
Apple
Macintosh is the leading computer platform in the kindergarten through
high school market, and the one most educators intend to buy in the
coming school year.

According to Quality Education Data's (QED) "1996-97 Technology
Purchasing Forecast," the Macintosh now accounts for 41 percent of the
computers in the K-12 education market, up five full share points from
last year. Apple II computers account for 20 percent of the installed
base, bringing Apple's total share of computers in U.S. K-12 public
schools to 61 percent.

The QED report indicates that as the installed base of Apple IIs is
replaced, educators have turned to the multimedia-rich Macintosh. It
shows Macintosh as the computer of choice for more than half (55 
percent)
of all intended school purchases in 1996-97. This is more than seven
times the number of computers educators plan to buy from the next most
mentioned brands, IBM and Compaq, each with seven percent.

"There is no doubt that the preference for Macintosh remains strong in
the K-12 market," said QED president Jeanne Hayes. "Our research clearly
shows that Macintosh is by far the preferred computer platform in the
education market. The majority of school districts plan their technology
futures around this platform."

Six of 10 Computers in Schools are Apple

According to Field Research Corp., there are 6.4 million computers in
U.S. K-12 public schools today. At Apple's current 61 percent market
share, this translates into 2.6 million Macintosh computers and 1.3
million Apple IIs, a total of almost 4 million Apple computers. On
average, six out of 10 computers used in K-12 public schools today are
Apple-branded.

"The five point growth in Macintosh installed base validates Apple's 
role
as an industry leader in multimedia technology for education," says
Patricia Montgomery, senior director of Apple's Worldwide Education
Market. division. "For nearly 20 years, Apple has been committed to
providing schools with the best possible tools to enhance the learning
and teaching environment. Macintosh is the platform of the 21st century,
integrating multimedia, collaboration, simulation, and Internet access,
providing students and educators expanded options for creative
expression."

Macintosh #1 in Multimedia, Internet, and Software in the Education 
Market

Apple is at the forefront of bringing multimedia capabilities and
Internet access to the classroom--both high on the list of educators'
priorities. According to QED's Educational Technology Trends, 8th 
Edition
(12/95), Macintosh is the most popular multimedia platform in schools,
with 77 percent of all K-12 school districts that use multimedia 
computer
systems using Macintosh.

Interest in the Internet continues to grow in the education market. with
nearly 40 percent of all K-12 schools currently accessing the Internet.
In fact, schools with Macintosh computers have embraced the Internet
faster than schools using DOS/Windows-based systems. Forty-five percent
of all schools that use only Macintosh computers access the Internet,
compared to 27 percent of schools that use only DOS/Windows PCs. (10/95,
Field Research).

Due to the popularity of Macintosh among educators, the platform enjoys 
a
strong base of third party developer support. According to a Spring 1996
report from Education Products Information Exchange (EPIE), there were
4,131 education titles for the Macintosh--more than double the number of
education titles for Windows.

Copies of QED Reports can be ordered from Quality Education Data at 1700
Lincoln St., Suite 3600, Denver, CO 80231, or by email at :
qedinfo@qeddata.com/.