Article View: comp.archives.msdos.d
Article #507Re: A better way to entice registrations
From: Lee Hollingworth
Date: Sat, 09 Jan 1993 10:13
Date: Sat, 09 Jan 1993 10:13
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1821 bytes
vporguen@unlinfo.unl.edu (victor porguen) writes:
>My feeling was that software crippling _detracts_ from potential
>registrations.
>Now comes the enticement: if you register the program, you get a set
>of keycap stickers that you can adhere to the keys, [...]
>This is crippling in reverse! Instead of *disabling* a feature of
>the program, the author offers an *addition* to it. This is
>intelligent, positive marketing.
^^^^^^^^^(just a marketing play on words)
What is the difference between disabling a feature and offering an
additional feature upon registration, just a few words?
If I say that upon registration you get the "spell checker" of an editor
I'm trying to distribute you think you are getting something extra. If
I say the spell checker is disabled you feel like you are being ripped
off in the demo version...
>[...] but it does illustrate perfectly the difference between
>simply CRIPPLING an existing function (something any idiot can do)
>and offering a true ENHANCEMENT (something that takes a bit more
>imagination and inventiveness to devise.)
They are just worded differently, in the end you still only get the
"whole" package once you register!
Lee Hollingworth
s1110238@giaeb.cc.monash.edu.au
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Newsgroups: comp.archives.msdos.d Path: arc1-ca.pugleaf.net!sparky!uunet!munnari.oz.au!bruce.cs.monash.edu.au!monu6!giaeb!s1110238 From: s1110238@giaeb.cc.monash.edu.au (Lee Hollingworth) Subject: Re: A better way to entice registrations Message-ID: <s1110238.726574439@giaeb> Keywords: Shareware registration Cyrillic editor Russian UK Thomson Cyril Sender: news@monu6.cc.monash.edu.au (Usenet system) Organization: Monash University, Melb., Australia. References: <1iitbaINNlef@crcnis1.unl.edu> Date: Sat, 9 Jan 1993 10:13:59 GMT Lines: 31