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Article #507

Re: A better way to entice registrations

#507
From: Lee Hollingworth
Date: Sat, 09 Jan 1993 10:13
31 lines
1821 bytes
vporguen@unlinfo.unl.edu (victor porguen) writes:

>My feeling was that software crippling _detracts_ from potential
>registrations.

>Now comes the enticement: if you register the program, you get a set
>of keycap stickers that you can adhere to the keys, [...]

>This is crippling in reverse! Instead of *disabling* a feature of
>the program, the author offers an *addition* to it.  This is
>intelligent, positive marketing.
                       ^^^^^^^^^(just a marketing play on words)

What is the difference between disabling a feature and offering an
additional feature upon registration, just a few words?

If I say that upon registration you get the "spell checker" of an editor
I'm trying to distribute you think you are getting something extra.  If
I say the spell checker is disabled you feel like you are being ripped
off in the demo version...

>[...] but it does illustrate perfectly the difference between
>simply CRIPPLING an existing function (something any idiot can do)
>and offering a true ENHANCEMENT (something that takes a bit more
>imagination and inventiveness to devise.)

They are just worded differently, in the end you still only get the
"whole" package once you register!

Lee Hollingworth
s1110238@giaeb.cc.monash.edu.au
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Path: arc1-ca.pugleaf.net!sparky!uunet!munnari.oz.au!bruce.cs.monash.edu.au!monu6!giaeb!s1110238
From: s1110238@giaeb.cc.monash.edu.au (Lee Hollingworth)
Subject: Re: A better way to entice registrations
Message-ID: <s1110238.726574439@giaeb>
Keywords: Shareware registration Cyrillic editor Russian UK Thomson Cyril
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Organization: Monash University, Melb., Australia.
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Date: Sat, 9 Jan 1993 10:13:59 GMT
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