🚀 go-pugleaf

urban@sideshow.jpl.nasa.gov (Michael P Urban) writes:

>In article <1993Jan25.051202.1103@magnus.acs.ohio-state.edu> tsines@magnus.acs.ohio-state.edu (sine path square field) writes:
>>hey, i am pretty sure that the NASA logo was hand drawn.

>Yes, I think it is pretty common for logos, which are often corporate
>Trademarks and not, strictly speaking, words, to be one-off designs,

After all, you wouldn't want your company to be confused with others,
who also don't have the momey to hire a professional designer.

>not actually letters in a font.  My own experience in this matter
>comes from having duplicated the TRW corporate logo (you know, the
>slanty letters with holes in 'em) using Knuth's METAFONT.  The actual
>official design was a CAD diagram with all sorts of angles, radii, and
>proportions; these were drawings, not letters.  METAFONT, by the way,
>handles this sort of thing beautifully.  TRW's Office of Corporate
>Identity (I am not making this up, you know...) had a whole brochure
>on the use of the logo, emphasizing that it is a trademark, not a
>word, and so should not be embedded in sentences (I believe they
>prescribed at least a half-inch of empty space around the logo).  And
>if color is used, it must be Pantone(r) Warm Red.  The lawyers take
>this sort of thing seriously.

Also the designers. After all, it's what they get paid for. I wouldn't
think that having a brochure describing the way logos are handled and
fonts are used is very uncommon. Real big companies also hire font
designers to make a font exclusively for them.

Ulrich Mayring.