🚀 go-pugleaf

In article <1k2sb4INN3pk@coli-gate.coli.uni-sb.de> ulma@coli.uni-sb.de (Ulrich Mayring) writes:
>urban@sideshow.jpl.nasa.gov (Michael P Urban) writes:
>
>>In article <1993Jan25.051202.1103@magnus.acs.ohio-state.edu> tsines@magnus.acs.ohio-state.edu (sine path square field) writes:
>
>  I wouldn't
>think that having a brochure describing the way logos are handled and
>fonts are used is very uncommon. Real big companies also hire font
>designers to make a font exclusively for them.

The company I work for is in Sun's Catalyst program which supports to
some degree software development for their Sparc platform.  I recall
seeing a packet from Sun explaining exactly how their Sparc logo is
supposed to be drawn, colored, and used.  This was intended for
corporate art departments which may incorporate the Sparc logo on their
own marketing & packaging material to emphasize that it is software for
the Sparc.

I can understand their wish that it be treated consistently to get a
consistent look.  After all, logos are distinguishable from plain text
by their special look, and that look is specifically why they are
used.

-- 

Ken Hardy
ken@bridge.com  (racerx!ken)