🚀 go-pugleaf

I am working on a new format for a campus newspaper. We have all-but-
committed ourselves to a masthead set in a very wide Optima Bold, and
now we're trying to find body text font and a headline font. The best
we could come up with was Bookman for both. However, Bookman headlines
look kind of weird. (I haven't experimented with Bold yet here.)

If anyone has any experience matching a serif font to Optima, I'd like
to hear from you. We are prohibited from using Palatino and New Century
Schoolbook because other sections in the paper use them -- and I'm just
sick of looking at Times everywhere, and am trying very hard to keep
away from it.

Bigger questions: I have looked at a lot of fonts and seem to have a
strong sensitivity to lettering, but I have no idea how to hone talent
besides by experimenting and following instincts. Can anyone recommend
books or other strategies (outside of classe$) for learning how and why
fonts clash / don't clash / compliment each other?

Thanks,
-- 
Reinheitsgebot <-- "Keep your laws off my beer!" <-- gal2@midway.uchicago.edu